SRB Communications was tasked to promote Pepco’s sponsorship of the Smithsonian National Zoo’s annual ZooLights festival, a tradition of lights, music and, of course, animals. During ZooLights, powered by Pepco, more than 500,000 environmentally friendly LED lights transformed the zoo into a winter wonderland after dark. We needed to increase attendance at the event, showcasing engaging visual content with customers and visitors in the Washington, D.C . Metro Area.
Struggling with public perception, UDC was looking for a rebrand as a premier public university in D.C. With a desire to recruit new multicultural students and adhere to their core values, a revamp of advertising was needed.
Connect Maryland’s underserved communities with licensed mental health professionals at no cost. Additional needs included heavy promotion of Pro Bono’s WARMLine service, a hotline that offers immediate, temporary counseling support to Maryland residents feeling anxious, stressed, depressed, or in general need of someone to talk to.
Celebrating its 200-year anniversary as the first gas utility in the United States, Baltimore Gas & Electric (BGE) envisioned an event to thank key business partners and legislative stakeholders. The event required additional focus on philanthropic stewardship and the community BGE serves.
In video marketing, it’s always good to ask “How long should my video be to capture the viewer’s attention?” The answer to this question is not as simple as you would think. This also depends on a few factors such as the video content, the viewing platform, your target audience and the purpose of your video.
We’ve all seen it before. A pride month like Black History Month comes around and it seems like every other company is tweeting a quote from Martin Luther King, Jr. and then calling it a day. Supportive? …Not really. There’s so much more a company can do to enact diversity, equity, and inclusion in their own business practices to support diversity and inclusion.
Kids are going to school… online. Adults are going to work… online. People are meeting up with friends… online. COVID-19 has truly pushed everything, and everyone online, so why would events be any different? One thing is for sure, these events don’t need to be a somber reminder of the current state of the world; they can be just as good as any other event, if you take the following key tips into consideration!
Christine Queally is the Account Coordinator at SRB Communications. In her role, Christine provides customer service and administrative support to the SRB account team of account managers and executives, media planners and buyers. She also works as an assistant producer on all multimedia projects and initiatives and video productions, i.e., research, scriptwriting, field and post-production.
James “Jim” Healey is a writer for SRB Communications and has been a professional journalist since 1975.