Welcome to SRB Communications

SRB Website Launch Secret Sauce

Working in tandem with the website and digital leads for a mostly seamless website launch is always the number one goal. As we've highlighted in our website and branded launch blog, putting extra care and though into what the communications strategy should be requires planning ahead. What did SRB Communications specifically execute in order to get the word out about the new site? Well, you're in luck! Here's the behind-the-scenes breakdown of what went into our launch strategy that you can infuse into your own. 

Video Production Process Guide

When setting out to produce a video for your agency or a client, there are many factors to consider. It could be as simple as grabbing a camera and just shooting, or it could be as complex as producing a full feature film. The complexity of your production will be determined by the purpose of the video, budget, timeline, and the tools and resources that you have access to.

Marketing On a Budget

It’s clear that the economy has been crippled by the recent pandemic and many small businesses are hurting because of it. In order to curtail company spending, leadership often makes large cuts to the marketing budget during hard economic times.

A Marketer's Role During A Global Pandemic

As marketers, we hold a great deal of responsibility during this global pandemic. While healthcare staff, first responders, and other essential workers focus on the physical health and security of citizens, it is the responsibility of marketers to help people cope with our “new normal”. This not only benefits society as a whole, but it will help position your company as a community partner and a brand that your customers can rely on during times of crisis.

How to Build a Buyer Persona

Hello, thanks for dropping by! You’re just in time to help me create a buyer persona for my new company. A buyer persona is an essential part of any marketing strategy. Personas help create categories in which a company can tailor its messages to. For this business, we’ll have to construct a persona to better understand our target audience and its relationship with the company.

Past, Present, and Future: History of Black Women In Marketing & PR

Women’s History Month is about more than history. It’s about the expanding recognition of women’s accomplishments; not just those of the past or current but encouraging the women of the future as well. As women, we must hold each other up. We remember the past to inspire ourselves today. However, we must remember to inspire the future generations now and not wait for them to go looking. 

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