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5 Reasons Why Every Eligible Voter Should Vote

Blog: 5 Reasons Why Every Eligible Voter Should Vote

If you are one of the millions of eligible voters who are not planning to vote during Election 2024, shame on you.

Are any of these excuses yours? “My one vote doesn’t matter.” “I don’t live in one of the swing states that will decide the presidential election.” “I don’t like any (or either) of the candidates.” “I’m not informed.”

Tom Frazier, Senior Copy Editor

Tom Frazier is a Senior Copy Editor at SRB Communications. Frazier is a seasoned journalist with nearly 35 years extensive experience in editing and publishing at major U.S. newspapers. He is committed to delivering factual and concise stories, graphics and tables for content on multiple media platforms and channels, i.e., print and digital platforms for energy and utilities, public health, corporate, government and national nonprofit clients.

Influencer Marketing

Celebrities were among the earliest influencers, especially famous entertainers who enthralled fans and swayed consumers in person or print, over the air or on a screen. But that was eons before social media grew pervasive and reverse-engineered the process, changing life for generations born after the Internet shrunk the world. 

Nowadays, fame and celebrity aren’t prerequisites for mass persuasion; renown can grow as individuals become influencers on social media, helping brands connect to targeted slices of cyberspace. 

Insights: SRB's Focus Groups Experience

One hallmark trait of storytelling is research. Generally, journalists take a deep dive into the topic, issue or incident. While marketers lean into analyzing personas and targeted audiences when they conduct market research, the outcome is the same – to craft a compelling narrative. 

An important research tool to provide strategy and insights is focus groups. In the past five years, the SRB team conducted market research for our public health, energy and utilities and higher education business verticals. This blog is to unpack several tips you can use.

Employee - Volunteer Programs Brighten Communities and Workplaces

President George H.W. Bush inspired a national service movement in his 1989 inaugural address when he compared America’s many clubs and volunteer organizations to “a thousand points of light." He did not specifically mention employee-volunteer programs then, but three decades later, those company-sponsored initiatives are clearly sparklers in the nation’s firmament of generosity. 

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