Welcome to SRB Communications

Tom Frazier, Senior Copy Editor

Tom Frazier is a Senior Copy Editor at SRB Communications. Frazier is a seasoned journalist with nearly 35 years extensive experience in editing and publishing at major U.S. newspapers. He is committed to delivering factual and concise stories, graphics and tables for content on multiple media platforms and channels, i.e., print and digital platforms for energy and utilities, public health, corporate, government and national nonprofit clients.

Influencer Marketing

Celebrities were among the earliest influencers, especially famous entertainers who enthralled fans and swayed consumers in person or print, over the air or on a screen. But that was eons before social media grew pervasive and reverse-engineered the process, changing life for generations born after the Internet shrunk the world. 

Nowadays, fame and celebrity aren’t prerequisites for mass persuasion; renown can grow as individuals become influencers on social media, helping brands connect to targeted slices of cyberspace. 

Insights: SRB's Focus Groups Experience

One hallmark trait of storytelling is research. Generally, journalists take a deep dive into the topic, issue or incident. While marketers lean into analyzing personas and targeted audiences when they conduct market research, the outcome is the same – to craft a compelling narrative. 

An important research tool to provide strategy and insights is focus groups. In the past five years, the SRB team conducted market research for our public health, energy and utilities and higher education business verticals. This blog is to unpack several tips you can use.

Employee - Volunteer Programs Brighten Communities and Workplaces

President George H.W. Bush inspired a national service movement in his 1989 inaugural address when he compared America’s many clubs and volunteer organizations to “a thousand points of light." He did not specifically mention employee-volunteer programs then, but three decades later, those company-sponsored initiatives are clearly sparklers in the nation’s firmament of generosity. 

Constellation

Services Provided

  • Qualitative Market Research
  • Stakeholder Interviews – Executive Leadership
  • Communications and Content Audit
  • Marketing and Communications Plan Development

After its separation from Exelon, Constellation executives began to build out a business diversity program worthy of a Fortune 500 Company and industry leader.

Washington Gas

Services Provided

  • Qualitative Market Research
  • Stakeholder Interviews – Executive Leadership
  • Stakeholder Engagement and Communications Plan Development

Washington Gas has a long-standing commitment to service and making a difference in the lives of residents and stakeholders in the Washington, D.C. area communities it serves. Faced with complex and various stakeholder needs, the leadership team is taking a renewed effort to stakeholder engagement and community outreach.

WABJ Establishes Community Impact Award in Honor of Dr. Sheila Brooks - News Release (Published March 5, 2024)

WASHINGTON, D.C. (March 5, 2024)– The Washington Association of Black Journalists (WABJ) recently honored SRB Communications’ legendary founder, president and CEO, by establishing an award in her name. Street Sense Media received the inaugural Dr. Sheila Brooks Community Impact Award during a recent awards gala at Howard University.

A Black woman hits glass ceiling then breaks ground as her own boss - Washington Post Feature (Published August 2, 2022)

After leaving a job as a television news producer in 1990, Sheila D. Brooks started her own company producing news stories and documentaries. She converted a bedroom into an office at the house where she lived in New Carrollton, drummed up three small contracts, hired an assistant and persuaded a bank to give her a loan.

“I applied to four banks and three turned me down,” Brooks recalled. “The fourth bank wanted me to hand over everything except my firstborn child for collateral.” She agreed to the terms, took the five-year loan, and paid it off in two-and-a-half years.

Howard University

Services Provided

  • Integrated Marketing Campaign
  • Strategic Communications
  • Video Production
  • PR and Event Management / Media Briefings

Multiple large-scale construction projects underway on a college campus can be disruptive to student learning, faculty and staff working conditions. In an effort to ease logistical distractions for its real estate projects, Howard University intended to inform and regularly update students, faculty and staff on its longtime construction plans.

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