We love Black History Month. Exploring the rich history created by the millions of African Americans is not only important, but so rewarding. With all that it has to offer, we want to highlight a few of the icons in our own industry. The Black trailblazers that broke down barriers in communications deserve the same recognition as the other big names in Black history. Let’s dive in and get to know these amazing pioneers.
The goal of marketing is to better advertise the products or services of your business. However, we all know as marketers how difficult of a task that can be. Consumers are naturally very wary of our attempts to court them, and rightfully so. We all experience the barrage of marketing facing us each day. We don’t trust the opinions or statements made by these marketers because it comes from a bias source. That’s why loyalty marketing is so important. It creates an army of undercover marketers, and they don’t even know it.
As an agency specializing in multicultural markets, we welcome the opportunity to work with clients from varying industries and sectors.
Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.
Who said 2021 could go by that quick? Each year seems like it goes by faster than the last. What’s even crazier is how the anticipated 2021 marketing trends turned out to be so different from what actually occurred; some being down-right opposite.
At its core, marketing is about innovation. Marketing is about creativity. Marketing is a constant battle to capture your audience’s attention, and you can only do that if you are in tune with the most current methods to deliver an experience that stands out.
The social media industry has been very active recently, and a few platforms have shared big news. Both Facebook and Twitter have announced some changes to their businesses. Social media platforms are always changing, and we can often ignore them. It’s usually an updated “terms of agreement,” a new look or some other minor change. This news cannot be ignored and will have a profound impact on the industry as a whole.
In business, it’s often said that you sell yourself, not your company. As CEO of SRB Communications, Sheila Brooks, has spent years developing her own personal brand.
To save time and money for both customers and businesses, social media has become the new department store. During the pandemic, companies had to pivot their strategies to fulfill the needs of their customers. The trajectory of buying products in-store was always thought to be dominated by online shopping, but COVID-19 accelerated it to a whole new level. As of 2021, 2.14 billion people purchase items online, which means one out of every four people around you is an online shopper.