Increase brand awareness and educate customers through an integrated marketing campaign marrying traditional and digital.
Development of paid + traditional ads promoting the Hydrate DC digital website hub, comprised of enhanced interactive digital experiences to include quizzes, videos, and blogs.
Getting started on the right foot is critical to any successful campaign launch. At SRB, we're geeked about data-driven research that helps us better understand the target audience and identifies the best brand strategy.
Calvin Washington brings a unique creative vision for capturing images on film and videotape that will impact future generations. In his role as Director/Producer at SRB Communications, he directs and produces all field productions and “live”-to-tape productions, serving as liaison between clients and the agency’s production staff and team. Washington’s expansive broadcast and production industry experience, combined with his dedication and commitment, guarantees that every production and campaign is engaging and successfully brings forth each client’s vision.
Since 2013, Dennis Peters has worked as the agency’s senior copy editor. Peters is a seasoned journalist with extensive experience in editing and publishing. He is committed to delivering factual and concise stories, graphics and tables for multiple media channels, i.e., print and digital platforms for energy and utilities, public health, corporate, government and nonprofit clients.
Previously, Peters was the Deputy Operations Chief for the Money section at USA Today for 15 years and the Copy Editor of the Money section for seven years.
Geraldine “Geri” Coleman Tucker is a writer and editor for SRB Communications and several national enterprises. In her role at the agency, Tucker writes for energy and utilities, public health, corporate and higher education clients. She is responsible for copywriting for corporate annual reports, utility regulatory reports, brochures, websites and advertisements.
Tucker is a thorough and skillful editor and writer who held key editing and reporting roles during her long journalism career at USA Today, Gannett News Service, the Detroit Free Press, and the Akron Beacon Journal.
Rodney Brooks leads the writing team at SRB Communications, developing messaging and content for traditional media, social and digital platforms, corporate annual reports, focus group findings, brochures, fact sheets, FAQs, and more, e.g., for energy and utilities, higher education, public health, government, non-profit and political clients. He brings more than four decades of writing, editing and journalism experience to the agency.
Jack Hattamer is the Social Media Specialist at SRB Communications. Hattamer supports the marketing and advertising team and the agency’s brand with online presence and social media strategy and execution. He works closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.
Catherine McClary is Senior Digital Marketing Manager at SRB Communications. McClary has more than 10 years’ experience in marketing operations, digital marketing, content marketing, email campaign automation and project management. She leads all digital and social media work at the agency, as she is experienced in planning, implementation and management of optimized branded content and marketing approaches to promote campaigns to generate leads.
Judy Makanda serves as the agency’s Chief Financial Officer/HR Manager. In her role, Makanda is responsible for overseeing day-to-day financial operations and aligning the business and finance strategy for business growth. She oversees workplace policies, payroll administration and employee orientations.
Amber L. Bentley is a passionate storyteller and business leader. Amber has a diverse background and expertise in brand development, public relations and community engagement.As Vice President of Marketing and Communications at SRB Communications, she serves as the second in command to the CEO, driving a broad range of marketing strategies across the agency’s account roster and helping to proactively serve client needs.