A conversation with Dr. Sheila Brooks, president, founder and CEO of SRB Communications, about the challenges of operating a business in a pandemic.
Marketers eagerly await the Superbowl every year like the rest of us, but for a different reason. When everyone is taking a snack break during the commercials, that’s when marketers are glued to the TV. Superbowl ads are viewed as the height of excellence in the field. These ads are literally the NFL of the industry. Each brand is duking it to claim the spot of best commercial. Some fail almost as miserably as the Chiefs did this year, others claim victory after victory, like Tom Brady. Here’s a few that SRB team felt won this year’s battle.
2020 brought forth a whirlwind of emotions and unexpected experiences. However, we have entered a new year and we now have new things to look forward to. 2021 is particularly going to be a unique year for marketing, and one of the best things that 2020 taught us was to be prepared for anything. This will be a transitional year in many ways as we hopefully come out of the pandemic and enter a new normal. Here’s a summary of what you can expect this year in marketing.
Here at SRB Communications, we believe that one of the best ways to raise spirits during the holiday is to share some cheer. What better way to do that, than to reflect on some impactful holiday ads? So, set aside your, “Bah Humbug!” and enjoy a few ads that we feel are the best of the season.
2020 has dampened the Holiday spirit making it harder for businesses to market themselves. While this year’s holiday season has already proven to be different, it doesn’t mean that we can’t create an effective holiday marketing strategy and spread some cheer at the same time. So, strap on those elf ears, don those ugly sweaters, and let’s get to work with these three tactics.
Consumers are becoming more aware of the actions taken by the companies they buy from. A company’s social responsibility to its community is under more scrutiny than ever before. People are looking to connect with businesses on a personal level and build relationships on shared values. If the values match up, consumers take notice and brand loyalty is born. However, the reverse is true.
Pepco provides service to approximately 894,000 customers in D.C. and Maryland and like its parent company Exelon, have committed to being leaders of DE&I. The goals were to make it clear to the LGBTQ+ community that in Pepco they had an ally and to build brand awareness of Pepco’s historical promise to marginalized and underserved populations.
Special events are fun, but planning can be a challenge. Not for us at SRB. We love to deploy spectacular execution so clients don't have to do anything but enjoy the main event. We're also skilled in community outreach and engagement if the 'main event' requires making the public aware.
Great content is everything. With some of the best writers from notable publications and cross-platform content generation, let's just say we're good with words.
Detailed communications and public relations plans don't intimidate us - we live for it. Step-by-step of how to deliver strategic messaging to a specific audience helps clients drive their business forward.