Welcome to SRB Communications
Doug Carroll, Senior Writer/Research Analyst
Doug Carroll is creative professional with more than 40 years of experience as a journalist. He spent most of his professional career as a reporter and editor at USA TODAY in the Money section. During his years at USA TODAY, Carroll was a beat reporter or an assignment editor for many of Money’s business beats, including advertising, airlines and business travel, banking, corporate governance, economics, energy and real estate. He also helped conceive or edit numerous investigative projects involving business subjects.
Rodney A. Brooks, Editorial Director
Rodney Brooks brings more than four decades of writing, editing and journalism experience to the agency in his role as Editorial Director at SRB. Since 2015, he has led the writing team, developing messaging and content for traditional media, social and digital platforms, corporate annual reports, focus group findings, brochures, fact sheets, FAQs, and more.
Calvin Washington, Production Manager
Calvin Washington brings a unique creative vision for capturing images on film and videotape that will impact future generations. In his role as Production Manager at SRB Communications, he directs and produces all field productions, audio narration record sessions and “live”-to-tape productions, serving as liaison between clients and the agency’s production staff and team.
Black Icons in Communications
We love Black History Month. Exploring the rich history created by the millions of African Americans is not only important, but so rewarding. With all that it has to offer, we want to highlight a few of the icons in our own industry. The Black trailblazers that broke down barriers in communications deserve the same recognition as the other big names in Black history. Let’s dive in and get to know these amazing pioneers.
Loyalty Marketing: Building a Relationship with Consumers
The goal of marketing is to better advertise the products or services of your business. However, we all know as marketers how difficult of a task that can be. Consumers are naturally very wary of our attempts to court them, and rightfully so. We all experience the barrage of marketing facing us each day. We don’t trust the opinions or statements made by these marketers because it comes from a bias source. That’s why loyalty marketing is so important. It creates an army of undercover marketers, and they don’t even know it.
SRB in 2022
New Work
As an agency specializing in multicultural markets, we welcome the opportunity to work with clients from varying industries and sectors.
Guide to an Optimized Website Launch
Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.
2022 Marketing Trends
Who said 2021 could go by that quick? Each year seems like it goes by faster than the last. What’s even crazier is how the anticipated 2021 marketing trends turned out to be so different from what actually occurred; some being down-right opposite.
A Beginner's Guide to NFTs
At its core, marketing is about innovation. Marketing is about creativity. Marketing is a constant battle to capture your audience’s attention, and you can only do that if you are in tune with the most current methods to deliver an experience that stands out.
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