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Howard University & CDC Foundation
GOAL
Historically marginalized and vulnerable populations were hit especially hard during the COVID-19 pandemic. Howard University and the Center for Disease Control (CDC) Foundation partnered with University of California Los Angeles (UCLA) to lead national research on a racial equity initiative called Project REFOCUS. The goal was to create an effective public health response and understanding of COVID-19 related stigma in communities throughout the United States disproportionately impacted by the global pandemic.
Democratic Congressional Campaign Committee (DCCC)
GOAL
Georgia’s 6th Congressional District had not sent a Democratic candidate to U.S. Congress since the Carter Administration. In April 2017, the special Congressional election in Atlanta required building awareness among and targeting the African-American community for candidate Jon Ossoff. Messaging also needed to encourage members within the district to vote for the Democratic Party.
University of the District of Columbia (UDC)
GOAL
Struggling with public perception, UDC was looking for a rebrand as a premier public university in D.C. With a desire to recruit new multicultural students and adhere to their core values, a revamp of advertising was needed.
Pro Bono Counseling Project
GOAL
Connect Maryland’s underserved communities with licensed mental health professionals at no cost. Additional needs included heavy promotion of Pro Bono’s WARMLine service, a hotline that offers immediate, temporary counseling support to Maryland residents feeling anxious, stressed, depressed, or in general need of someone to talk to.
Make the Most of Video Content
In video marketing, it’s always good to ask “How long should my video be to capture the viewer’s attention?” The answer to this question is not as simple as you would think. This also depends on a few factors such as the video content, the viewing platform, your target audience and the purpose of your video.
Diversity and Business: Recipe for Success
We’ve all seen it before. A pride month like Black History Month comes around and it seems like every other company is tweeting a quote from Martin Luther King, Jr. and then calling it a day. Supportive? …Not really. There’s so much more a company can do to enact diversity, equity, and inclusion in their own business practices to support diversity and inclusion.
How to Host a Virtual Event
Kids are going to school… online. Adults are going to work… online. People are meeting up with friends… online. COVID-19 has truly pushed everything, and everyone online, so why would events be any different? One thing is for sure, these events don’t need to be a somber reminder of the current state of the world; they can be just as good as any other event, if you take the following key tips into consideration!
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"The go-to agency not just for multicultural advertising, but for any kind of marketing campaigns, from PR to digital and social."
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