Services Provided​​

• Marketing Campaign Strategy, Development and Execution
• Content and Creative Development
• Paid Media Campaigns / Radio Production & Print/Digital Ads
• PR and Event Management
• Website Design and Build / Content and Creative Development
• Metrics and Analytics Measurement Reporting

Since 2008, Washington Gas, WGL Holdings, Inc., has retained SRB as a marketing agency to reach target audiences in ongoing customer awareness, public education and paid media campaigns. Washington Gas is a regulated public utility serving nearly 1.1 million residential and commercial customers in Washington, D.C., Maryland and Virginia.

In a world that is increasingly “digital” and “electric”, Washington Gas needed the expertise of a marketing, advertising and PR agency that could take complex messaging and make it relatable to the audiences the gas utility needed to reach. SRB Communications was tasked to execute elements of owned, earned and paid media tactics, creating original marketing collateral to get messaging in front of the appropriate audiences – customers, media and stakeholders.

Our work over the years at the gas utility extends from strategy and messaging to creative, media buying and placement, and metrics and analytics measurement reporting. For each campaign, we generally place print ads in 12-14 local newspapers in five different languages, including English, Spanish, Korean, Chinese, and Amharic. For 2020-2022 campaigns, the SRB team added programmatic digital ads to our paid media buy. Additionally, we produce and place radio commercials in English and Spanish and website banner ads with digital and radio media outlets.

One campaign stands out in recent years. Several U.S. Senate bills mandated phasing out energy sources like natural gas for residential and commercial buildings in future decades. Washington Gas needed to launch a campaign that educated customers on the benefits and importance of natural gas, but to also specifically reach several target audiences to garner support and encourage them to take action against the bills.