Services Provided​​

• Marketing Campaign Strategy, Development and Execution​
• Content and Creative Development​
• PR and Media Outreach​
• Event Management​​

Since 2008, Washington Gas, WGL Holdings, Inc., has retained SRB as a marketing agency to reach general market audiences in ongoing customer awareness and paid media campaigns. Washington Gas is a regulated public utility serving nearly 1.1 million residential and commercial customers in Washington, D.C., Maryland and Virginia.​​

For the Customer Innovation Center PR and media outreach campaign, SRB was tasked o inform District residents about the opening its newest interactive location. The SRB team crafted messaging and designed creative that intentionally aligned with the future visions of how the utility would work towards becoming a better advocate and partner for its customers. Prior to its opening and relocation in the National Press Club building, SRB was tasked with reimagining the Center to become a walk-in location built on transforming the customer experience. The opening event was a success with attendance from invited media, community and political leaders and customers.​

Our team fosters longtime relationships with scores of journalists and media outlets.​

Our Value Add​

• Educate customers, stakeholders, influencers and the community​
• Craft and pitch news stories highlighting campaigns, programs and initiatives​

Our Earned Media Approach​

• Create interesting and engaged content​
• Pitch stories and placement on various platforms and channels​
• Industry specific publications (social, digital and print)​
• Social media and digital platforms for print, broadcast and online​
• Local podcasts, speaking engagements ​
• Television and radio news and public affairs programs​
• Major and community newspapers/listserves/newsletters ​
• Track and measure social media and news story placements