Welcome to SRB Communications
Masterful marketing has been mandatory for pioneers in Black theater
While he may be best-known for his Madea character, Tyler Perry is much more. He is a producer, filmmaker, playwriter, director, actor and philanthropist. But most of all, Tyler Perry is a master marketer.
Long before he became a household name and billionaire media mogul, he recognized the importance of marketing productions that featured Black actors for Black audiences.
In the documentary “Maxine’s Baby: The Tyler Perry Story,” released on Prime Video in November, we saw how masterful Perry is. He took such marketing to new levels.
Events DC
SERVICES PROVIDED
- Event Management
- Digital Marketing and Website Development
- Content Development – CEOs Video Newsletter
As the official events management and marketing communications company SRB has supported development, planning and implementation of events – everything from assisting in negotiation for vendor and venue contracts, audio visual, food and beverage service, signage, décor, activations and more.
Washington Gas
SERVICES PROVIDED
- Integrated Marketing Campaign Strategy and Execution
- Content and Creative Development
- Paid Media Campaigns
- PR and Event Management
Since 2008, Washington Gas has retained SRB as a niche agency to reach general market and multicultural audiences in ongoing paid media campaigns and events, highlighting the utility company’s programs and initiatives.
Maryland Public Television
SERVICES PROVIDED
- Produced :30-second Television & Radio PSAs (English and Spanish)
- Digital
Exelon & Pepco
SERVICES PROVIDED
- PR and Event Management
- Content and Creative Development
Prince George's County Health Department
SERVICES PROVIDED
- COVID-19 Qualitative Research
- Integrated Marketing Campaign Strategy and Execution
- Website Design and Build, Content and Creative Development
- Marketing Coll
Let’s make a 2024 Multicultural Marketing Strategy Bucket List
Each year we ask ourselves, “What would our marketing team do if we had unlimited time, money and resources?”
As we wrap up 2023 and get ready for the unknowns in 2024, we invite you to dream with us and craft your 2024 Marketing Strategy Bucket List.
Beyond your routine to-dos and the weight of year-end reports, let's take a moment to pause.
The outgoing year was full of technological disruption and we have to ask ourselves, 'Is our usual way of doing things the best? When was the last time we tried something totally new?'
Meeting the Growing Need and Demand for Multicultural Stock Photography
In terms of diversity and inclusion (DEI) in visuals, marketing has come a long way since two candidates for the Fairfax, Virginia County School Board handed out campaign materials in 2011.
Cultivating Connections: How Social Listening Shapes Authentic Relationships
On November 2, 2023, some of the SRB team attended the Mid-Atlantic MarCom Summit, the region's premier annual event for marketing, advertising, PR, communications and media professionals. We’re sharing key takeaways from the event including the importance of social listening and connecting with our audiences.
We Need More DEI in Our Workplaces and Social Spaces
You’ve probably seen the dismal news piling up this year about Corporate America’s commitment to Diversity, Equity and Inclusion principles or DEI for short.
Work With Us!
Now that you know what we're about, let's get started!
