The social media industry has been very active recently, and a few platforms have shared big news. Both Facebook and Twitter have announced some changes to their businesses. Social media platforms are always changing, and we can often ignore them. It’s usually an updated “terms of agreement,” a new look or some other minor change. This news cannot be ignored and will have a profound impact on the industry as a whole.

In business, it’s often said that you sell yourself, not your company. As CEO of SRB Communications, Sheila Brooks, has spent years developing her own personal brand.

To save time and money for both customers and businesses, social media has become the new department store. During the pandemic, companies had to pivot their strategies to fulfill the needs of their customers. The trajectory of buying products in-store was always thought to be dominated by online shopping, but COVID-19 accelerated it to a whole new level. As of 2021, 2.14 billion people purchase items online, which means one out of every four people around you is an online shopper.

As marketers or business owners, you’ve probably heard the term “Target Audience.” In all honesty, this term seems cold and technical when in reality that’s the exact opposite of the way you want to interact with your customers. Think of finding your target audience as getting to know your customer.

The holiday season is always anticipated by many. Slowly the world around us transforms into a uniform theme for the latest big event. It’s honestly quite magical. In October, we get to see jack-o-lanterns light up porch steps, and homes become haunted houses.

Whether you’re starting up a new side hustle, working your way to becoming an influencer or just a marketer looking to expand your skills, you need to know how to market on social media.

(If You Haven’t Already)

Thankfully, the days of agencies dismissing influencer marketing as a fad are behind us. While many people used to claim that investing in influencers was a waste of money, it’s safe to say they’ve been disproved. In 2021, 67.9% of marketers will use influencer marketing. Stats don’t lie.

In the world of social media marketing, the only thing more constant than change is politicos posting something that sets the internet ablaze with fury. But for us marketers, we’re used to planning for a shift in tactics with the updates to social platforms always imminent.

Marketing can be done wrong. In the industry, marketers tend to rely on clichés to get a point across, and it tends to detract from their mission. Clichés occur as a result of recycling the same practices until they become stale and predictable – the opposite of what marketing should be.