Maryland Public Television

Fentanyl and Xylazine 30-second Television & Radio PSAs (English and Spanish)


  • Produced :30-second Television & Radio PSAs (English and Spanish)
  • Digital Advertising – Content and Creative Development
  • Animation – Creative Development

With the worsening drug scene across the country, healthcare and political officials in the state of Maryland are doing something about it. The Maryland Department of Health partnered with Maryland Public Television and contracted with SRB Communications to create and execute a statewide public education campaign. SRB produced television, radio, digital and print campaign assets to warn residents about the dangers of using Fentanyl and Xylazine. The artfully crafted and pointed messaging in the :30-second public service announcements (PSAs) and digital ads are a testament to SRB’s creativity and production expertise. Residents are encouraged to call 988 or visit the Maryland Department of Health’s website. The PSA is currently in market.


2024 ava gold  2024 Gold Hermes Creative Award2024 ava platinum

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