While he may be best-known for his Madea character, Tyler Perry is much more. He is a producer, filmmaker, playwriter, director, actor and philanthropist. But most of all, Tyler Perry is a master marketer.

Long before he became a household name and billionaire media mogul, he recognized the importance of marketing productions that featured Black actors for Black audiences.  
 
In the documentary “Maxine’s Baby: The Tyler Perry Story,” released on Prime Video in November, we saw how masterful Perry is. He took such marketing to new levels.  
 

SERVICES PROVIDED

• Event Management
• Digital Marketing and Website Development
• Content Development – CEOs Video Newsletter

As the official events management and marketing communications company SRB has supported development, planning and implementation of events – everything from assisting in negotiation for vendor and venue contracts, audio visual, food and beverage service, signage, décor, activations and more.

Services Provided​​

• Marketing Campaign Strategy, Development and Execution
• Content and Creative Development

Services Provided​

• Produced :30-second Television & Radio PSAs (English & Spanish)​
• Digital Advertising – Content and Creative Development​
• Animation – Creative Development​

With the worsening drug scene across the country, healthcare and political officials in the state of Maryland are doing something about it.

Services Provided

• Remarks and Talking Points for C-suite Executives
• PR and Event Management / Media Briefings
• Content and Creative Development​
• Metrics and Analytics Measurement Reporting​

Regarded as a niche marketing, advertising and PR agency, SRB Communications creates and executes public education, customer awareness and paid media campaigns.

Services Provided​

• COVID-19 Qualitative Market Research​
• Marketing Campaign Strategy, Development and Execution​
• Website Design and Build, Content and Creative Development ​
• Marketing Collateral - Content and Creative Development ​​

Improving health literacy in the county with the nation’s largest and highest income majority African American population was the focal point of SRB’s work for the Prince George’s County.

Each year we ask ourselves, “What would our marketing team do if we had unlimited time, money and resources?” 

As we wrap up 2023 and get ready for the unknowns in 2024, we invite you to dream with us and craft your 2024 Marketing Strategy Bucket List. 

Beyond your routine to-dos and the weight of year-end reports, let's take a moment to pause. 

The outgoing year was full of technological disruption and we have to ask ourselves, 'Is our usual way of doing things the best? When was the last time we tried something totally new?'

In terms of diversity and inclusion (DEI) in visuals, marketing has come a long way since two candidates for the Fairfax, Virginia County School Board handed out campaign materials in 2011.

On November 2, 2023, some of the SRB team attended the Mid-Atlantic MarCom Summit, the region's premier annual event for marketing, advertising, PR, communications and media professionals. We’re sharing key takeaways from the event including the importance of social listening and connecting with our audiences.  

You’ve probably seen the dismal news piling up this year about Corporate America’s commitment to Diversity, Equity and Inclusion principles or DEI for short.