Black History Month 2023 began with the funeral of a Black man beaten to death by Memphis police and ended with an uproar about a racist rant on YouTube by the Dilbert comic strip’s creator. 

In between, a controversy burned over whether a revised Advanced Placement course about African American studies was steered by political interference rather than historians’ judgments. 

In our 32 years in business, SRB Communications has thrived as a minority and women owned advertising and marketing agency.  During that time have operated at a half-dozen different locations up and down K Street, NW. But there has been one constant – our focus on diversity and multicultural marketing. Our clients depend on our expertise – to uncover the cultural nuances and more with diverse audiences that make up the communities that we serve.

As we at SRB Communications celebrate 32 years in business, I would like to pay tribute to Black entrepreneurs across the United States. We are a persistent group of people who have achieved success despite the many obstacles placed in front of us. As a veteran entrepreneur and business owner, I’m often asked, how did I accomplish growing a business to scale with up to 14 employees over the years.

Transiting into a career field in any industry is not as simple as walking into a company with a printed résumé. So, how can you land a professional role at your ideal company in the current digital climate? Use social media to network!

Advertising and PR hit their targets more often when consumers perceive messaging as authentic and trustworthy, honestly promoting a product or service they identify with. How can marketers boost their communications’ authenticity quotient?

Here are five suggestions: