I can still vividly recall that day in December 1977, my senior year at the University of Washington in Seattle, when a colleague and I stumbled upon a flyer on the bulletin board. That flyer led me to discover the National Association of Black Journalists (NABJ) – a national organization dedicated to empowering Black journalists. Back then, NABJ was only two years old and had about 100 members.
Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.
On November 2, 2023, some of the SRB team attended the Mid-Atlantic MarCom Summit, the region's premier annual event for marketing, advertising, PR, communications and media professionals. We’re sharing key takeaways from the event including the importance of social listening and connecting with our audiences.
Don't wait for a major launch or PR crisis to understand what your audiences are saying.
You’ve probably seen the dismal news piling up this year about Corporate America’s commitment to Diversity, Equity and Inclusion principles or DEI for short.
Faith may move mountains, but trust moves people to action in a crisis. Trusted friends, family members and influential leaders in our personal circles guide us through life’s difficulties when we’re worried, overwhelmed, misinformed, uninformed or complacent.
Maria Maldonado is an Account Executive at SRB Communications with nearly four years of agency experience in marketing and communications to support government, nonprofit, and public sector clients. As a Prosci-certified change practitioner and skilled project manager, Maria combines her expertise with a deep passion for community building, leadership development, process improvement and storytelling.
Advertising’s “mainstream market,” the wealthy white America engine that has driven this industry for decades, is getting run over by multicultural Americans’ swelling numbers and spending power.
Their interests and aspirations will power marketing in the decades to come as shifting demographics push the nation’s white population below 50% for the first time as soon as 2045, according to the Census Bureau. Many advertising agencies aren’t ready, unlike