I can still vividly recall that day in December 1977, my senior year at the University of Washington in Seattle, when a colleague and I stumbled upon a flyer on the bulletin board. That flyer led me to discover the National Association of Black Journalists (NABJ) – a national organization dedicated to empowering Black journalists. Back then, NABJ was only two years old and had about 100 members.

Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.

We build meaningful connections between organizations and the communities, stakeholders, and audiences they serve. Our boutique agency specializes in community outreach and engagement, stakeholder engagement, partnership development, and public involvement initiatives that inspire participation, foster trust, and achieve measurable results.

The human brand in communications is no longer a trend. It is the new standard. Audiences are no longer connecting with logos, taglines, or polished corporate messaging alone. They are connecting with people.

Joshua C. Ogubefi is a marketing, advertising and communications professional with five years' experience, executing strategic communications and crisis communications initiatives, developing multimedia creative content, and creating and managing digital and social media marketing. Joshua is passionate about using intentional, inclusive and innovative communication strategies alongside storytelling to reach all audience, especially underserved and marginalized; foster collective action, and drive change.