Welcome to SRB Communications

How NABJ Redefined Mentorship for Me

I can still vividly recall that day in December 1977, my senior year at the University of Washington in Seattle, when a colleague and I stumbled upon a flyer on the bulletin board. That flyer led me to discover the National Association of Black Journalists (NABJ) – a national organization dedicated to empowering Black journalists. Back then, NABJ was only two years old and had about 100 members.

Guide To an Optimized & Branded Website Launch

Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.

Insights: SRB's Focus Groups Experience

One hallmark trait of storytelling is research. Generally, journalists take a deep dive into the topic, issue or incident. While marketers lean into analyzing personas and targeted audiences when they conduct market research, the outcome is the same – to craft a compelling narrative. 

An important research tool to provide strategy and insights is focus groups. In the past five years, the SRB team conducted market research for our public health, energy and utilities and higher education business verticals. This blog is to unpack several tips you can use.

Employee - Volunteer Programs Brighten Communities and Workplaces

President George H.W. Bush inspired a national service movement in his 1989 inaugural address when he compared America’s many clubs and volunteer organizations to “a thousand points of light." He did not specifically mention employee-volunteer programs then, but three decades later, those company-sponsored initiatives are clearly sparklers in the nation’s firmament of generosity. 


Services Provided

  • Qualitative Market Research
  • Stakeholder Interviews – Executive Leadership
  • Communications and Content Audit
  • Marketing and Communications Plan Development

After its separation from Exelon, Constellation executives began to build out a business diversity program worthy of a Fortune 500 Company and industry leader.

Washington Gas

Services Provided

  • Qualitative Market Research
  • Stakeholder Interviews – Executive Leadership
  • Stakeholder Engagement and Communications Plan Development

Washington Gas has a long-standing commitment to service and making a difference in the lives of residents and stakeholders in the Washington, D.C. area communities it serves. Faced with complex and various stakeholder needs, the leadership team is taking a renewed effort to stakeholder engagement and community outreach. 

WABJ Establishes Community Impact Award in Honor of Dr. Sheila Brooks - News Release (Published March 5, 2024)

WASHINGTON, D.C. (March 5, 2024)– The Washington Association of Black Journalists (WABJ) recently honored SRB Communications’ legendary founder, president and CEO, by establishing an award in her name. Street Sense Media received the inaugural Dr. Sheila Brooks Community Impact Award during a recent awards gala at Howard University.

A Black woman hits glass ceiling then breaks ground as her own boss - Washington Post Feature (Published August 2, 2022)

After leaving a job as a television news producer in 1990, Sheila D. Brooks started her own company producing news stories and documentaries. She converted a bedroom into an office at the house where she lived in New Carrollton, drummed up three small contracts, hired an assistant and persuaded a bank to give her a loan.

“I applied to four banks and three turned me down,” Brooks recalled. “The fourth bank wanted me to hand over everything except my firstborn child for collateral.” She agreed to the terms, took the five-year loan, and paid it off in two-and-a-half years.

Howard University

Services Provided

  • Integrated Marketing Campaign
  • Strategic Communications
  • Video Production
  • PR and Event Management / Media Briefings

Multiple large-scale construction projects underway on a college campus can be disruptive to student learning, faculty and staff working conditions.

SRB Communications Celebrates 33 Years in Business - Washington Informer (Published June 21, 2023)

With statistics revealing that only one in four businesses surpasses 15 years, SRB Communications celebrating 33 years on June 25 is more than an anniversary; it’s a sign of resilience, talent and distinction.

While changing industry trends, a recession, the COVID-19 pandemic and more could have shut the Black-owned, downtown D.C. business down, Dr. Sheila Brooks, the organization’s founder and leader, and the SRB Communications team, have remained true to their commitment to multicultural marketing, diversity, and excellence.

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