The pandemic cast many of us out of the office and kept us captive in our homes for months. We traded in our work clothes for sweatpants, moved our meetings from the conference room to Zoom rooms, and converted our living space to office space. Working from home was a challenge for most at first, but we slowly adjusted to the circumstances.

Recently, we’ve been told we can start easing our way back to normal. The problem? Normal feels like a lifetime ago…what does ‘normal’ even look like anymore?

In video marketing, it’s always good to ask “How long should my video be to capture the viewer’s attention?” The answer to this question is not as simple as you would think. This also depends on a few factors such as the video content, the viewing platform, your target audience and the purpose of your video.

We’ve all seen it before. A pride month like Black History Month comes around and it seems like every other company is tweeting a quote from Martin Luther King, Jr. and then calling it a day. Supportive? …Not really. There’s so much more a company can do to enact diversity, equity, and inclusion in their own business practices to support diversity and inclusion.

Kids are going to school… online. Adults are going to work… online. People are meeting up with friends… online. COVID-19 has truly pushed everything, and everyone online, so why would events be any different?  One thing is for sure, these events don’t need to be a somber reminder of the current state of the world; they can be just as good as any other event, if you take the following key tips into consideration!