Doug Carroll

Senior Writer & Research Analyst

Doug Carroll is creative professional with more than 40 years of experience as a journalist. He spent most of his professional career as a reporter and editor at USA TODAY in the Money section. During his years at USA TODAY, Carroll was a beat reporter or an assignment editor for many of Money’s business beats, including advertising, airlines and business travel, banking, corporate governance, economics, energy and real estate. He also helped conceive or edit numerous investigative projects involving business subjects.

Doug now works for SRB Communications supporting many clients in a large range of industries such as energy and utilities, higher education, public health, non-profits, and the local, state and federal government.

In his role at SRB, Carroll delivers award-winning creative services that help our clients resonate with their unique audiences. Specifically, he develops the creative voice for clients across all communications channels, ensures consistent and accurate writing and copy editing for marketing campaigns and researches client needs and determines creative voice to accurately pinpoint needed penetration into specific target demographics, both general market and multicultural communities.

A native of Utica, N.Y., Carroll’s early career included five years at the Observer-Dispatch and the Daily Press in Utica as a reporter and an editor. His first newspaper job was City Hall reporter for Oneida Daily Dispatch in Oneida, N.Y., from 1976 to 1980.

Carroll has a bachelor’s degree in journalism and public relations from Utica College in his hometown.

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