Howard University

Campus Master Plan Integrated Marketing Strategy and Execution

Services Provided

  • Integrated Marketing Campaign
  • Strategic Communications
  • Video Production
  • PR and Event Management / Media Briefings

Multiple large-scale construction projects underway on a college campus can be disruptive to student learning, faculty and staff working conditions. In an effort to ease logistical distractions for its real estate projects, Howard University intended to inform and regularly update students, faculty and staff on its longtime construction plans.

SRB executed a communications strategy on the campus infrastructure projects, engaging human interest stories about the people involved in or affected by the work and thoughtful content connecting the $1 billion project with Howard’s core values and vision. We created content for marketing collateral, event materials, videos, social media and website.

SRB also planned a groundbreaking event for the first renovated building, developing the creative and marketing collateral. We interviewed key stakeholders and partners to better highlight the key components of the construction projects in videos to educate stakeholders on the importance of the project.


2023 Viddy

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