National Alopecia Areata Foundation (NAAF)

Educational & Informational Video

Services Provided

  • Project Management
  • Content Development (Scriptwriting)
  • Video Production
  • Event Production (Annual Conference)

The SRB team provided project management, scriptwriting, field and post-production services for the national non-profit, which drives research to find a cure and accessible treatments for alopecia areata. Initially we met with the client to gain an understanding of alopecia areata, its causes, effects, current treatments and more. We held ongoing strategy and creative meetings over the course of the production to decide on the approach to achieve the end goal that the client desired.

The result of the final edited video was received with tremendous positive feedback from the client. The seven (7)-minute video is currently used for online educational and informational purposes for the organization, its Treatment Development Program and efforts to identify effective treatments for those living with alopecia. The video presents the stories, reflections and personal accounts of people with alopecia areata and showcases experts who understand and care about the world’s most common autoimmune disease. The video highlights NAAF’s primary goal for the next ten years: “Finding effective treatments that restore hair growth for people affected by alopecia areata.”

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