To create a compelling online educational and informational video with focus on supportive research and how to find an acceptable cure or treatment for alopecia areata.
Recording took place during the organization’s three-day annual conference in St. Louis, with a focus on their Treatment Development Program. The SRB team provided logistic project management, scriptwriting, field and post-production services. Ongoing strategy and creative meetings to achieve desired final product were conducted regularly throughout the 3-month production.
The final video presents stories, reflections, and personal accounts of people with alopecia areata and the experts who understand and care for and about those with the world’s most common autoimmune disease. It also outlines NAAF’s primary goals and is an instrumental developmental and informative tool used by the organization internally and externally.