Services Provided​

• COVID-19 Qualitative Market Research​
• Marketing Campaign Strategy, Development and Execution​
• Website Content and Creative Development​
• Marketing Collateral Content and Creative Development​
• National Public Relations Rollout (in six major U.S. cities)​
• Event Management​​

Project REFOCUS is a racial equity initiative with a dual purpose:

• Improve public health systems’ communications among underserved populations.
• Treat social stigma that causes resistance to public health messages.

Created in the aftermath of the coronavirus (COVID-19) pandemic, the project’s goal is to create or expand tools for monitoring social stigma’s effects in communities, many which are diverse. SRB Communications created and executed a public education campaign to create an understanding of COVID19-related stigma in U.S. communities and shape an effective response on how to improve health conditions . ​

Our work began in 2020 with market research and includes strategy, branding, messaging and creative across owned and earned media platforms. Realizing media coverage plays a big role in shaping public and political attitudes toward policy interventions to improve health, SRB executed a public relations rollout in six U.S. cities.