University of the District of Columbia (UDC)

Integrated Marketing Recruitment Campaign

Services Provided

  • Qualitative Research
  • Marketing and Communications Campaign Development and Execution
  • Content and Creative Development
  • Paid Media Campaigns
  • Video Production
  • Metrics and Analytics Measurement Reporting

For five years, 2013 – 2018, SRB Communications was the advertising agency of record with the University of the District of Columbia. UDC is an urban, historically Black public college with enrollment of nearly 5,700 including a significant number of international students from dozens of countries from around the world. In late 2018 through 2021, UDC contracted annually with SRB to assist the university’s expanded UDC marketing team with campaigns.

For one significant paid media campaign, Where Lives Are Changed, the SRB team showcased a diverse group of UDC students as brand ambassadors in all creative and content. In addition to creating digital and social media assets, we produced radio commercials and brand videos. In another student recruitment campaign, Faces of UDC, SRB developed a holistic approach to the brand and creative for fall and spring semesters over two years.

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