Welcome to SRB Communications
How NABJ Redefined Mentorship for Me
I can still vividly recall that day in December 1977, my senior year at the University of Washington in Seattle, when a colleague and I stumbled upon a flyer on the bulletin board. That flyer led me to discover the National Association of Black Journalists (NABJ) – a national organization dedicated to empowering Black journalists. Back then, NABJ was only two years old and had about 100 members.
Guide To an Optimized & Branded Website Launch
Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.
AI Needs Cultural Smarts for Inclusive Marketing
Pocstock CEO Steve Jones sees serious flaws in the artificial intelligence platforms that marketers are using to find stock images of multicultural people.
Tom Frazier, Senior Copy Editor
Tom Frazier is a Senior Copy Editor at SRB Communications. Frazier is a seasoned journalist with nearly 35 years extensive experience in editing and publishing at major U.S. newspapers. He is committed to delivering factual and concise stories, graphics and tables for content on multiple media platforms and channels, i.e., print and digital platforms for energy and utilities, public health, corporate, government and national nonprofit clients.
Aysha Fuller, Senior Manager, Digital Marketing
Aysha Fuller is a passionate storyteller and business leader with a more than 13 years’ experience in digital and content marketing, creative development, project management and measurement reporting at large advertising agencies and major corporations like Nike.
Influencer Marketing
Celebrities were among the earliest influencers, especially famous entertainers who enthralled fans and swayed consumers in person or print, over the air or on a screen. But that was eons before social media grew pervasive and reverse-engineered the process, changing life for generations born after the Internet shrunk the world.
Nowadays, fame and celebrity aren’t prerequisites for mass persuasion; renown can grow as individuals become influencers on social media, helping brands connect to targeted slices of cyberspace.
Insights: SRB's Focus Groups Experience
One hallmark trait of storytelling is research. Generally, journalists take a deep dive into the topic, issue or incident. While marketers lean into analyzing personas and targeted audiences when they conduct market research, the outcome is the same – to craft a compelling narrative.
An important research tool to provide strategy and insights is focus groups. In the past five years, the SRB team conducted market research for our public health, energy and utilities and higher education business verticals. This blog is to unpack several tips you can use.
Employee - Volunteer Programs Brighten Communities and Workplaces
President George H.W. Bush inspired a national service movement in his 1989 inaugural address when he compared America’s many clubs and volunteer organizations to “a thousand points of light." He did not specifically mention employee-volunteer programs then, but three decades later, those company-sponsored initiatives are clearly sparklers in the nation’s firmament of generosity.
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