Faith may move mountains, but trust moves people to action in a crisis. Trusted friends, family members and influential leaders in our personal circles guide us through life’s difficulties when we’re worried, overwhelmed, misinformed, uninformed or complacent. 

Advertising’s “mainstream market,” the wealthy white America engine that has driven this industry for decades, is getting run over by multicultural Americans’ swelling numbers and spending power. 

Their interests and aspirations will power marketing in the decades to come as shifting demographics push the nation’s white population below 50% for the first time as soon as 2045, according to the Census Bureau. Many advertising agencies aren’t ready, unlike 
SRB Communications. 

May 3rd is the United Nations’ 30th annual World Press Freedom Day and an opportunity for a shoutout to multicultural journalism.

SRB Communications specializes in multicultural marketing. We champion this slice of the media world at every opportunity. We cultivate relationships with multicultural media, especially in Washington, D.C. and the mid-Atlantic region, which help us negotiate attractive advertising rates for our clients. Businesses simply can’t reach multicultural audiences if they don’t advertise in outlets that those potential customers read or listen to. 

Howard University had one eye on its future and the other on its past in February when leaders gathered outside the Miner Building and formally kicked off a $1 billion, multi-year campus construction program.