Welcome to SRB Communications

How NABJ Redefined Mentorship for Me

I can still vividly recall that day in December 1977, my senior year at the University of Washington in Seattle, when a colleague and I stumbled upon a flyer on the bulletin board. That flyer led me to discover the National Association of Black Journalists (NABJ) – a national organization dedicated to empowering Black journalists. Back then, NABJ was only two years old and had about 100 members.

Guide To an Optimized & Branded Website Launch

Creating a new website or updating an existing one gets everyone excited; newness always does. It’s a new branded look that also implies progress within your business, whether you intend it to or not. It requires more care than most tend to put into it. It’s important to develop a plan that covers the key elements and ensures a successful launch.

Maria Maldonado, Account Executive

Maria Maldonado is an Account Executive at SRB Communications with nearly four years of agency experience in marketing and communications to support government, nonprofit, and public sector clients. As a Prosci-certified change practitioner and skilled project manager, Maria combines her expertise with a deep passion for community building, leadership development, process improvement and storytelling.

Multicultural Marketing Speaks to Everyone

Advertising’s “mainstream market,” the wealthy white America engine that has driven this industry for decades, is getting run over by multicultural Americans’ swelling numbers and spending power. 

Their interests and aspirations will power marketing in the decades to come as shifting demographics push the nation’s white population below 50% for the first time as soon as 2045, according to the Census Bureau. Many advertising agencies aren’t ready, unlike 
SRB Communications. 

Stand up for diversity and inclusion on World Press Freedom Day

May 3rd is the United Nations’ 30th annual World Press Freedom Day and an opportunity for a shoutout to multicultural journalism.

SRB Communications specializes in multicultural marketing. We champion this slice of the media world at every opportunity. We cultivate relationships with multicultural media, especially in Washington, D.C. and the mid-Atlantic region, which help us negotiate attractive advertising rates for our clients. Businesses simply can’t reach multicultural audiences if they don’t advertise in outlets that those potential customers read or listen to. 

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