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Baltimore Pro Bono Counseling

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SERVICES PROVIDED

Integrated Marketing Campaign Strategy and Execution
Paid Media Campaign
Statewide Public Relations Rollout (State of Maryland)

The Pro Bono Counseling Project is a nonprofit organization that helps Maryland residents in underserved communities receive mental health counseling at “no cost”. The digital marketing paid media campaign objectives were to build brand awareness in state of Maryland communities, increase calls to the Project’s hotline and build social media presence to boost engagement.

Slide 2

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Make the Most of Video Content

In video marketing, it’s always good to ask “How long should my video be to capture the viewer’s attention?” The answer to this question is not as simple as you would think. This also depends on a few factors such as the video content, the viewing platform, your target audience and the purpose of your video.

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Diversity and Business: Recipe for Success

We’ve all seen it before. A pride month like Black History Month comes around and it seems like every other company is tweeting a quote from Martin Luther King, Jr. and then calling it a day. Supportive? …Not really. There’s so much more a company can do to enact diversity, equity, and inclusion in their own business practices to support diversity and inclusion.

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How to Host a Virtual Event

Kids are going to school… online. Adults are going to work… online. People are meeting up with friends… online. COVID-19 has truly pushed everything, and everyone online, so why would events be any different? One thing is for sure, these events don’t need to be a somber reminder of the current state of the world; they can be just as good as any other event, if you take the following key tips into consideration!