2020 brought forth a whirlwind of emotions and unexpected experiences. However, we have entered a new year and we now have new things to look forward to. 2021 is particularly going to be a unique year for marketing, and one of the best things that 2020 taught us was to be prepared for anything. This will be a transitional year in many ways as we hopefully come out of the pandemic and enter a new normal. Here’s a summary of what you can expect this year in marketing.

Here at SRB Communications, we believe that one of the best ways to raise spirits during the holiday is to share some cheer. What better way to do that, than to reflect on some impactful holiday ads? So, set aside your, “Bah Humbug!” and enjoy a few ads that we feel are the best of the season.

2020 has dampened the Holiday spirit making it harder for businesses to market themselves. While this year’s holiday season has already proven to be different, it doesn’t mean that we can’t create an effective holiday marketing strategy and spread some cheer at the same time. So, strap on those elf ears, don those ugly sweaters, and let’s get to work with these three tactics.

Consumers are becoming more aware of the actions taken by the companies they buy from. A company’s social responsibility to its community is under more scrutiny than ever before. People are looking to connect with businesses on a personal level and build relationships on shared values. If the values match up, consumers take notice and brand loyalty is born. However, the reverse is true.