Getting started on the right foot is critical to any successful campaign launch. At SRB, we're geeked about data-driven research that helps us better understand the target audience(s) and identifies the best brand strategy. We use market research to inform its authentic messaging and storytelling, with the goal of improving brand recognition and reputation for our clients.

Dr. Sheila Brooks is an accomplished entrepreneur, author, Emmy-award winning journalist, educator and expert in marketing, media, communications and public relations. She is founder, president and CEO of SRB Communications, a full-service marketing, advertising and PR agency that specializes in creating and executing brand awareness, outreach and public education campaigns. Her more than four decades of trailblazing leadership in media and communications reflects the long track record of success and commitment to Washington, DC and this nation’s creative and entrepreneurial economy.

This year marks the 30th anniversary of SRB Communications. In honor of this accomplishment, our blog series, Lessons Learned, will highlight five key lessons that founder and CEO, Dr. Sheila Brooks learned during 30 years as an entrepreneur.