DC Water

Integrated Marketing Campaign

GOAL

Increase brand awareness and educate customers through an integrated marketing campaign marrying traditional and digital. 

HIGHLIGHTS

Development of paid + traditional ads promoting the Hydrate DC digital website hub, comprised of enhanced interactive digital experiences to include quizzes, videos, and blogs.

RESULTS

  • Did not pause for COVID-19, rather adjusted tactics and spend to accommodate messaging during a global health pandemic
  • Increased web traffic by 36%
  • Increased paid social clicks by 50%

 

 

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