DC Water

Integrated Marketing Campaign

SERVICES PROVIDED

  • Marketing and Communications Campaign Development and Execution
  • Content and Creative Development
  • Paid Media Campaign
  • Metrics and Analytics Measurement Reporting

DC Water engaged SRB Communications to design and build a consumer-facing integrated marketing campaign to increase brand awareness and educate customers about the key role that water plays in our daily lives and the importance of maintaining the city’s water infrastructure. The campaign was a result of one year of planning, strategic development and tactical execution.

SRB’s team of experts led and executed a yearlong campaign that evolved into traditional and digital experiences for public education and engagement, including development and promotion of the Hydrate DC digital website hub. Via the hub, that acted as an educational resource center, we engaged targeted audiences with enhanced digital experiences that included a “What’s Your D.C. Persona” interactive quiz, engaging video brand campaign assets we produced and SEO-friendly long-form blog articles we wrote.

 

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