Welcome to SRB Communications
Meeting the Growing Need and Demand for Multicultural Stock Photography
In terms of diversity and inclusion (DEI) in visuals, marketing has come a long way since two candidates for the Fairfax, Virginia County School Board handed out campaign materials in 2011.
Cultivating Connections: How Social Listening Shapes Authentic Relationships
On November 2, 2023, some of the SRB team attended the Mid-Atlantic MarCom Summit, the region's premier annual event for marketing, advertising, PR, communications and media professionals. We’re sharing key takeaways from the event including the importance of social listening and connecting with our audiences.
We Need More DEI in Our Workplaces and Social Spaces
You’ve probably seen the dismal news piling up this year about Corporate America’s commitment to Diversity, Equity and Inclusion principles or DEI for short.
Jillynn Greene, Chief of Staff
Jillynn Greene is a seasoned executive-level administrative professional and event planner with 10 years’ experience working for global corporations. In her role as Chief of Staff at SRB, she serves as a key thought leader partner, right hand and confidant to the CEO on strategic initiatives, business development and marketing agency operations. She embodies the organizational heartbeat, ensuring smooth operations and seamless collaboration.
Deron Snyder, Copywriter & Copy Editor
Deron Snyder is a copywriter and copy editor at SRB Communications. He is an award-winning journalist with experience in public relations and community affairs. As a storyteller, he has passion for news, business, politics, education and sports. He also pens a column for TheGrio.
William Rosser, Account Director
William Rosser is the Account Director at SRB Communications. William brings more than eight years’ experience and deep knowledge of project management, media buying and video production expertise to the boutique and full-service agency. He is responsible for delivering best-in-class advertising campaigns and media buying executions, while driving key client facing accounts across the agency.
Minorities’ Trusted Leaders Are Valuable Allies in Public Health Crises
Faith may move mountains, but trust moves people to action in a crisis. Trusted friends, family members and influential leaders in our personal circles guide us through life’s difficulties when we’re worried, overwhelmed, misinformed, uninformed or complacent.
Maria Maldonado, Account Executive
Maria Maldonado is an Account Executive at SRB Communications with nearly four years of agency experience in marketing and communications to support government, nonprofit, and public sector clients. As a Prosci-certified change practitioner and skilled project manager, Maria combines her expertise with a deep passion for community building, leadership development, process improvement and storytelling.
Multicultural Marketing Speaks to Everyone
Advertising’s “mainstream market,” the wealthy white America engine that has driven this industry for decades, is getting run over by multicultural Americans’ swelling numbers and spending power.
Their interests and aspirations will power marketing in the decades to come as shifting demographics push the nation’s white population below 50% for the first time as soon as 2045, according to the Census Bureau. Many advertising agencies aren’t ready, unlike
SRB Communications.
Stand up for diversity and inclusion on World Press Freedom Day
May 3rd is the United Nations’ 30th annual World Press Freedom Day and an opportunity for a shoutout to multicultural journalism.
SRB Communications specializes in multicultural marketing. We champion this slice of the media world at every opportunity. We cultivate relationships with multicultural media, especially in Washington, D.C. and the mid-Atlantic region, which help us negotiate attractive advertising rates for our clients. Businesses simply can’t reach multicultural audiences if they don’t advertise in outlets that those potential customers read or listen to.
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