William Rosser is the Account Director at SRB Communications. William brings nearly 10 years’ experience and deep knowledge of project management, media buying and video production expertise to the boutique and full-service agency. William has launched and led campaigns and projects successfully; working across creative, strategy and production teams at large agencies and nonprofits in the Washington, D.C. region.  

At SRB, he is responsible for delivering best-in-class advertising campaigns and media buying executions, while driving key client facing accounts across the agency. In his day-to-day duties, he manages the execution, optimization and reporting of paid media campaigns, strategies and related activities across a variety of media platforms and channels to enhance our clients’ target audience exposure and return on investment (ROI). He serves as in-house producer, leading radio, television and video production services.

William manages and tracks operational performance of multiple client accounts; ensuring deliverables, timelines/milestones and budgets are aligned with the scope of work and actual campaign and project budgets. William has developed trusted relationships with clients and partners and managed multiple accounts with optimal performance.

Previously, William worked as an Account Manager at a major advertising agency in Washington, D.C.  In that role, he developed a great aptitude in building and maintaining customer relationships, planning and leadership abilities, and managing budgets.

William received a Bachelor of Arts degree from Virginia Tech University.