Maria Maldonado is an Account Executive at SRB Communications with nearly four years of agency experience in marketing and communications to support government, nonprofit, and public sector clients. As a Prosci-certified change practitioner and skilled project manager, Maria combines her expertise with a deep passion for community building, leadership development, process improvement and storytelling.
Maria is an expert communicator with exceptional writing, public speaking and marketing skills. In her role as Account Executive, she takes the lead in creating engaging and informative content across client and agency campaigns, fostering trust with readers and viewers. Her responsibilities encompass a diverse range of content and copywriting, including but not limited to developing and writing creative briefs, marketing, communications and stakeholder outreach plans, fact sheets, FAQs, measurement reports, and print and online written content – blogs, articles, e-newsletters, eBooks, white papers, social media copy, infographic copy, speeches, presentations, advertisements and production content, i.e., video, radio and television scripts. Collaborating closely with the SRB account management team, she provides strategic direction for client campaigns and media plans, ensuring effective engagement and information dissemination.
Maria demonstrates exceptional skills in driving strategy across multiple key client-facing accounts e.g., facilitating brainstorms, managing client campaign statuses and pitching/articulating strategy with various media channels and platforms. With a comprehensive understanding of strategic goals, she conducts research to determine segmented audiences, crafts end user experiences and executes through content creation. In her role, she works as the public face of the boutique agency and develops and nurtures relationships between clients, media and PR professionals, stakeholders and the public. Previously, Maria was a Communications Associate supporting clients such as St. Jude Children’s Hospital and Veterans Health Administration
Maria has a Master of Arts degree in Arts Management from American University in Washington, D.C. and a Bachelor of Music in Vocal Performance from Shenandoah University in Winchester, Virginia.