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May 14, 2020

Women in Marketing and Communications

As we come to the end of Women’s History Month, we would like to take this opportunity to highlight some women who are making meaningful and powerful change in the communications industry. These profiles provide only a small glimpse into all of the vast accomplishments these women have made in their life. We encourage you to learn more about these women and inspire yourself through their journeys. Happy Women’s History Month!

Name: Imani Greene
Company: GreeneGroup
Current Title: Founder and Principal Consultant
Education: Hampton University

About: After honing her marketing skills as Vice President at Meredith Xcelerated Marketing for 2 years and then as the Senior Vice President and Media Director at Ogilvy for 9 years, Greene decided to start her own business, GreeneGroup. For 6 years now, GreeneGroup has offered advertising and communications solutions to businesses in almost every vertical and industry. Greene is well-versed in advertising strategy, campaign design/development, media planning/buying, content distribution and discovery. She has provided work for clients such as CDC, ASAE (American Society of Association Executives), NEAMB (National Education Association Member Benefits), MetLife, and Washington Nationals. On top of the exceptional work at GreeneGroup, she also sits on the boards of the National Press Foundation and Dress for Success Washington DC. She is devoted to serving her community through her over 20 years of mentoring, tutoring and volunteering. Imani has even established “Everyday Inspirations,” an organization connecting young mothers to trailblazers who can help inspire them.

Accomplishments:

        • MediaWeek’s Media Plan of the Year – ($10-25MM category) for Smith Barney
        • Led numerous integrated advertising/PR campaigns that received prestigious industry awards, including AdWeek Media Plan of the Year, American Advertising Federation, Effie
        • Written up in multiple case studies for superior innovation, by Google Business and Twitter Business

       

Name: Lisa Osborne Ross
Company: Edelman
Current Title: U.S. Chief Operating Officer and President of Edelman’s Washington, D.C. office
Education: Marquette University

About: Lisa Osborne Ross started her professional life in politics, even serving in the Clinton administration working on policy development and issues management. From there, she co-founded the Washington Area Women’s Foundation. The organization offers services and training to women and girls in the Washington area. Having ventured on her own, she transitioned to a 15-year-long career at Ogilvy as head of public affairs. After, she moved to APCO Worldwide, where she was managing director of its Washington, D.C. office. Eventually, Lisa transitioned to Edelman where she was just appointed U.S. Chief Operating Officer and President of Edelman’s Washington, D.C. office. She has been called, “gutsy – both as a leader and a practitioner,” by the current CEO at Edelman, Russel Dubner.

Accomplishments:

      • Savoy Magazine’s Most Influential Women in Corporate America
      • An honoree for Washington Women Who Mean Business
      • A Diversity Champion by the PR Council

 

 

Name: Kathy Baird
Company: Nike
Current Title: Senior Director of Editorial and Experiences
Education: George Washington University, Georgetown University

About: Kathy Baird spent nearly six years at Ogilvy in many different roles before eventually finding herself in leadership as Managing Director, Head of Ogilvy Washington Office. She previously had started an improv comedy theater and has said that her experience with improv comedy has helped her career, personal performance, leadership and culture building. As Lakota/Oneida and a member of the Rosebud Sioux Tribe, Baird has a strong commitment to diversity and inclusion within her industry. In 2017, Baird was awarded the ColorComm Circle Award for making a profound impact for woman of color in the communications industry. Since leaving Ogilvy, Baird has started working in a newly created role at Nike as Senior director of editorial and experiences in the global employee communications team. In the few months she’s been with Nike, she already is creating change. She held Nike’s first-ever Footprint summit, which brought together leaders across Indian Country to help Nike create pathways that increase their Native employee population.

Accomplishments:

      • ColorComm Circle Award
      • Cannes PR Lion Shortlist Award
      • American Marketing Association M Award
      • The Pollie Award
      • The Addy Award

 

 

Name: Emily Graham
Company: FleishmanHillard
Current Title: Partner
Education: Babson College, Southern Methodist University

About: At just 32 years old, Emily Graham made partner at FleishmanHillard. She is the lead strategic communications for clients across multiple industries. Her clients include BlackRock, ZX Ventures (part of InBev), Western Union and Group1001. Graham’s work has not only been exceptional for the clients she serves, but for the business itself too. As head of FleishmanHillard’s Diversity and Inclusion program, she started FH Perspectives, to promote all diversity and inclusion initiatives. FH Perspectives aims to welcome, explore, and celebrate employee’s unique perspectives and experiences. This department does so by attracting & hiring diverse talent and perspectives, nurturing and celebrating a culture of inclusion, and accelerating leadership and partnerships. In 2018, FleishmanHillard saw a 15% increase in diverse hires at the senior level thanks to her leadership.

Accomplishments:

      • North America SABRE Innovation Award
      • PR Professional of the Year
      • Gold US SABRE Award Nominee for Best Executive Leadership Campaign
      • MWW Matter More Award
      • Global SABRE Award – Executive Leadership Campaign
      • Gold US SABRE Award – Best Executive Leadership Campaign
      • Silver SABRE Award for Best Employee Program of the Year

 

Name: Stacie Burgess
Company: American University
Current Title: Director of Public Affairs
Education: Howard University

About: With over 20 years of experience in the field of communications, Stacie Burgess is an expert with a wide variety of experiences. Burgess has a strong background in strategic communications, media relations, public affairs, public policy, crisis communications, digital communications, marketing, publications management and internal and external communications. She spent close to 3 years working for Baltimore County. There, she held two executive positions, first as Communications Director with the Office of the County Executive and then as Chief of Communications and Constituent Services with the county’s Department of Health and Human Services. In this position, she established a network for the county to communicate with the community using Nextdoor free interface. More recently, Stacie has moved to the role of Director of Public Affairs at American University, where she is responsible for issues management, crisis communications and public engagement on key proactive and reactive matters, working in close conjunction with university officials. More recently, Stacie has been tasked with communicating with students and staff of the ongoing pandemic. She is constantly providing new information on the university’s steps and actions during this trying time.

Accomplishments:

    • Association of Women in Communications
    • Public Relations Society of America (PRSA)

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