We are very excited to welcome our newest team member to SRB Communications, Adiya Mobley,
Vice President of Marketing and Communications. We thought it would be fun to have her answer a few questions about herself so we can learn more about her journey to SRB. Read on to find out what she had to say!
Name: Adiya Mobley
Hometown: Atlantic City, NJ
Tell us a little bit about your background:
I am what I like to say, “your everyday agency girl.” I have 10 years’ experience working at some of the leading marketing agencies in the world. And I’m ready to bring my breadth of experience in creative marketing, content, digital brand storytelling to
SRB Communications and its roster of client partners. From entertainment to philanthropy, I have had a beautiful career working across several industries (one of the many perks working at an agency). And I’m passionate about bringing a multicultural lens to every project I have the opportunity to contribute to, which I believe gives me a competitive edge over the landscape of today’s marketers.
Why did you want to work for SRB Communications?
After meeting Dr. Brooks and the SRB team, I knew immediately I’d be able to make a significant impact to the work. SRB Communications has a culture of creativity, mentorship, leadership and inclusivity.
I had the opportunity to first come on board at SRB Communications as a consultant, but then quickly felt empowered by the team to contribute in an even bigger capacity. Additionally, Dr. Brooks is a legend in her own right, and is the quintessential leader. I believe I can learn so much from her! This is a marketer’s dream come true.
What has your career taught you? Tell us a little bit about your background:
I’ve learned that marketing is multicultural at its core. And in order to make a positive brand impact, you need to create messaging and tell stories specifically for targeted communities.
Describe yourself in 5 words:
Integrity-Driven, Leader, Extroverted-Introvert
I have so many! Perhaps it’s a toss up between Love Jones and Forest Gump.
This is another tough one! I’m currently rediscovering The Bluest Eye by the late, great Toni Morrison. That book is brilliant.
What do you hope to accomplish in your new role?
My goal is to bring best-in-class execution to the already incredible work we do at SRB Communications.
“Be a rainbow in some else’s cloud.” -Maya Angelou
We’re excited and happy to have Adiya on board!
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