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December 22, 2020

Spreading Cheer with 2020’s Best Holiday Ads

Here at SRB Communications, we believe that one of the best ways to raise spirits during the holiday is to share some cheer. What better way to do that, than to reflect on some impactful holiday ads? So, set aside your, “Bah Humbug!” and enjoy a few ads that we feel are the best of the season.

1. Xfinity

One of our first favorites came from Xfinity and their collaboration with Steve Carell as Santa. This ad addressed the current year head-on and touched on all of the challenges we have had to face, adapt to and overcome. This approach allowed for an optimistic rise as one continues through the rest of the ad. Steve Carell adds some much-needed comic relief and gives us a Santa that will make you look forward to the holidays ahead.

Santa, played by Steve Carell, tasks his elves with creating new and exciting gifts to raise the spirits after the hard year.

2. PayPal

Our next choice comes from PayPal. This one takes a less direct approach at addressing the current state of society, but it’s clear that they aren’t ignoring it. One of the best parts of this one is the fact that there are no spoken words throughout the entire ad. The creativity comes from the story that the visuals represent. There’s a lot of little things you can pick up each time you watch this ad.

A dad makes it his mission to create the perfect backyard stage for his daughter’s nutcracker dance after not being able to attend the real show in person. The dad makes several purchases online with PayPal throughout his journey.

3. Microsoft

The last ad we want to show you is from Microsoft. There’s not a lot to say here other than, who doesn’t love dogs? Microsoft reveals how simple it is to put a smile on our faces. Nothing will boost the spirits of the audience like getting plopped into the dreams of a dog. However, it does a good job of highlighting a lot of their products at the same time in a fun and creative way.

A dog wanders to each of this human companions at home only to find them on a Microsoft device. After laying down to sleep, he dreams he is participating in all the activities the humans had been doing.

Now, these are just a few of the ones we liked, but of course there’s plenty more out there. This holiday season we challenge you to pay attention to the ads that make you smile and spread some holiday cheer by sharing them with others. Happy holidays from the SRB team! See you in 2021!

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