We bring deep expertise and knowledge of the energy and utilities, higher education and multicultural audiences, along with many years of experience leading community outreach efforts. Our team uses research-based messaging and innovative storytelling to create signature experiences that engage, entertain, delight, challenge and inspire people to act. It’s about breaking down complex issues into human stories to connect and inspire.
Our campaigns incorporate everything from project management, conducting focus groups and stakeholder interviews to developing a strategic and tactical plan, outlining specific marketing tools that we use to educate and bring awareness to target audiences. We bring value add to marketing, advertising, community outreach and public engagement initiatives.
Creative concept development results in the artistic theme that ties together all elements of any branding or marketing campaign. The SRB team utilizes a systematic approach geared towards understanding the intended audiences, subject matter, and mission of the client’s program or initiative. This process serves as a tool to ensure that visually appealing campaign elements have a tremendous impact.
The SRB team uses all of its resources to compose creative concepts and editing solutions, all while featuring numerous opportunities for the client to review, revise, and provide approval along the way.
With each element of marketing collateral developed, we provide the creative design, content development, copywriting, editing, production management services to generate printer-ready advertising campaign elements that have tremendous impact. Our agency’s editorial, creative and print services spans work from magazines, coffee table books, print ads, annual reports, one-pagers, brochures, program books, and outdoor billboard, rail and bus ads.
We are experts in branding and strengthening reputations, creating an authentic voice with appropriate messaging that resonate with targeted diverse and multicultural populations. We begin with a communications audit so we can determine success measurement tactics that generate results-driven solutions.
It is our intent to seamlessly adapt brand and messaging strategy across all communications platforms including traditional, digital and social media, as well as earned and paid media.
While the lines between traditional and digital media are increasingly blurring, audiences search, consume and share content across a variety of channels and devices, making it harder to reach and engage them in meaningful ways. At SRB Communications, we fuse smart strategy, ideas and technology to help clients reach their goals in an increasingly digital world. We optimize media and constantly think about how to creatively engage across channels and mediums. There are no cookie-cutter solutions. We believe in custom digital solutions that can be optimized in real time, produce measurable results, and inform future strategies.
We strongly believe that social media platforms provide an unmatched opportunity for constant two-way communication between clients and their audiences. It’s a great way to engage and provide quick responses to inquiries and a stream of relevant information to end-users. In coordination with our clients, we recommend appropriate social media platforms to support their programs and initiatives and work with them to implement social media into their overall communications strategy and media buys.
We develop a media plan that pinpoints your target audiences with the widest reach and highest frequency, with the least amount of waste, and at the lowest cost. When it comes to developing a media partnership, we often recommend a select number of outlets/platforms, so that we can request proposals and determine the best value. Once the media buy is client-approved, we don’t just place the media, we further negotiate with outlets to help stretch funds further and obtain more added-value and ROI for the placements.
We are unapologetic in our belief that community outreach excellence is key to any successful project implementation. For our public relations and outreach components, we begin by outlining the importance of direct engagement. We identify and engage stakeholders and target audiences from the project’s inception to its completion. We develop a working list of appropriate media contacts and other stakeholders and a coordinated strategy for keeping the project in front of the public. Our team takes pride in building relationships that produce results.
In fact, our ability to obtain consensus among large groups of stakeholders with competing needs is one of the things that sets us apart from our competition. As public relations, media support and goodwill ambassadors, the SRB team provides opportunities for further engagement with our clients’ constituencies and helps create earned media and other public relations opportunities.
In today’s fragmented media landscape, video needs to tell stories as it informs audiences. Above all, content needs to be authentic. Our talented in-house producers, editors and animators bring decades of experience and passion to the creation of powerful visual media. Our production team creates compelling videos and original shows in our in-house editing suites including AVID and Final Cut Pro Suites, which serve as hubs of innovation as content is produced for distribution in real time.
Our producers and directors are charged with understanding the client message, visualizing the concept and method of delivering that message, and translating that concept and visualization to all production and post-production team members to produce the best end-product for the target audiences.