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WHAT WE DO

CAPABILITY STATEMENT

Multicultural

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From entertainment, politics and niche communities alike, the experiences of multicultural segments continue to shape our world. Our expertise of these communities uniquely positions SRB to connect with today’s diverse markets.

Strategic Partnerships
Diverse Market Knowledge
Niche Media Reach
Demographic Studies
Community Engagement 
Diversity and Inclusion Initiatives

Planning

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Getting started on the right foot is critical to any successful campaign. For us, we start with sound, data-driven research that helps us better understand your audience and get to the root of your problem. We conduct focus groups and stakeholder interviews for further insights to inform the research.

Research
Focus Groups
Stakeholder Interviews
Marketing Strategy Development
Creative Strategy Development
Discovery Workshops

Marketing

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We build omnichannel campaigns that are both creative and unique to help you solve your business objectives. Through traditional and digital marketing strategies, we target audiences with data-driven ideas that’s guaranteed to move them to action.

Media Planning and Buying
Campaign Management
Execution and Optimization
Digital and Social Media Planning and Execution
Campaign Analytics

Digital

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We offer a full suite of digital marketing services. For many years, clients in the mid-Atlantic region have relied on us for effective online solutions. Now, we’ve taken that to the next level – combining extensive experience, best practices and expertise to help you stay ahead of the digital curve.

SRB Communications works with a digital partner, giving you access to the latest tools, technology and platforms.

Branded Content Development
Programmatic Display and Video Advertising
Paid and Organic Social Media Management
Search Engine Marketing/Pay-Per-Click (SEM/PPC)
Search Engine Optimization (SEO)
Landing Page Optimization
Reporting and Analytics

Creative

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Our big picture creative concepts lead with data and incorporates innovation throughout the entire creative process. We develop creative products that look great, resonates with your targeted audience, integrates into a broader strategy and drives toward measurable success.

Media Planning and Buying
Campaign Management
Execution and Optimization
Digital and Social Media Planning and Execution
Campaign Analytics

Production

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If content is king, video is its crown. We offer production services to suit any size production including documentary-style, “live” video and graphic animation. Our team conceptualizes, shoots and edits to produce a product that tells your story and delivers your message in a compelling and engaging way.

Content Production (Online Video, Broadcast, Radio, Animation, Digital)
Videotaping and Editing
Photo Retouching

Communications

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Whether it’s developing messaging that resonates or launching a targeted media campaign that moves the needle, we execute integrated communication techniques that help you breakthrough to your audience.

Public Relations Planning
Crisis Management
Community Engagement
Speechwriting

READY TO GET TO WORK?

SPEAK TO AN EXPERT TODAY

The SRB Team will:

  • Develop and implement creative strategies for integrated advertising, marketing and communications, and issue advocacy campaigns

  • Utilize an integrated cross-channel approach including print, television, radio, out of home, digital and social media to heighten awareness of your products and services, e.g. multicultural audiences

  • Create consistent messaging, positioning, branding and advocacy efforts to reach desired exposure and outcomes for diverse target audiences

  • Negotiate, arrange, and contract radio and TV talent, still photography, music, animation and special effects and more

  • Integrate social media strategies and techniques

  • Evaluate and measure results