UDC worked in tandem with SRB Communications to develop messaging and manage an advertising and marketing campaign that rebranded and highlighted a “new” vision of the university. We developed messaging and a multi-platform strategic marketing campaign that engaged and educated the community. The advertising and marketing mix consisted of outdoor advertising that generated more than 40 million combined impressions using metro transit and buses, print ads, social media, brand ambassador videos, radio spots, and website landing page. The campaign successfully increased the overall recruitment efforts at the university.
The campaign successfully increased the overall recruitment efforts at the university and not only allowed for UDC to successfully rebrand itself as a viable and affordable university in Washington D.C., but as a place where students Aspire. Accomplish. Take on the World. Prior to 2016 the campaign slogan was, Where Lives Are Changed.