Client

U.S. Department of Justice Washington, D.C.

Campaign

Building Awareness

MARKETING/BRANDING CHALLENGE

Build awareness to ensure that people with limited English proficiency can have meaningful access to important federal and federally assisted programs.

STRATEGIC SOLUTION

SRB Communications developed and executed a national integrated advertising and marketing campaign that informed and educated its target audiences – residents with limited English-speaking skills.

Proficiency (LEP) beneficiaries of federal funding and community organizations. The goal was to ensure implementation of language access requirements under Title VI of the Civil Rights Act of 1964 in a consistent and effective manner across government agencies through integrated media platforms including:

  • Production of a 37-minute training video in five (5) languages (English, Spanish, Vietnamese, Chinese, and Korean)
  • Copywriting, design, and printing of brochures in eleven (11) languages. Fifty thousand (50,000) brochures were printed and distributed
  • Duplication of DVDs (8500 copies) and VHS (5000 copies) for distribution to DOJ’s target audience

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