U.S. Department of Justice Washington, D.C.
Build awareness to ensure that people with limited English proficiency can have meaningful access to important federal and federally assisted programs.
SRB Communications developed and executed a national integrated advertising and marketing campaign that informed and educated its target audiences – residents with limited English-speaking skills.
Proficiency (LEP) beneficiaries of federal funding and community organizations. The goal was to ensure implementation of language access requirements under Title VI of the Civil Rights Act of 1964 in a consistent and effective manner across government agencies through integrated media platforms including: