Client

Pepco Holdings

Campaign

Capital Grid Public Education

Recently, Pepco was in need of constructing an underground transmission cable and one new substation, and replacing aging infrastructure of three existing substations to address the growing need for energy in the District of Columbia and surrounding areas of Maryland. Pepco turned to SRB Communications to develop a comprehensive communications strategy and proactive community relations approach to educate residents, business owners, and stakeholders about the importance of these infrastructure improvements that will ultimately provide more reliable service to customers. SRB Communications is currently developing and executing all community engagement initiatives, especially those targeting multicultural communities in the Washington, D.C. region including: creating branding, creative and printed and digital design assets; driving key community stakeholders’ attendance to forums; planning and executing community meetings; and conducting paid advertising.
In September 2017, for the second time in a decade, SRB Communications won the Multicultural Marketing contract as the “agency of record” to provide advertising and marketing services to Pepco in the Washington, D.C. region, Delmarva, Delaware region, and the Atlantic City, New Jersey region.

 

Multicultural Advertising Agency of Record

Previously, SRB Communications was the multicultural advertising “agency of record” for Pepco from 2004 -2008. We created and executed ongoing integrated advertising campaigns primarily targeted to the African American and Asian American markets including Chinese, Korean and Vietnamese speakers. In addition, we provided media buying and placement services to the general market. That contract was brought in house in 2009 until 2017.

We have also worked with Pepco providing Strategic Communications Consulting and Event Planning Services for the 2015 Earth Day Expo and the 2014, 2016 and 2017 Diverse Business Empowerment events for the utility’s Supplier Diversity initiatives.

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