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Client

Pepco Holdings

Campaign

Supplier Diversity - Advertising and Marketing

Marketing Challenge

Pepco Holdings, Inc. is one of the largest energy delivery companies in the Mid-Atlantic, serving 2 million customers in the District of Columbia, Maryland, New Jersey and Delaware. Pepco recognized the need to get its message to appear in the right place at the right time and delivered to its diverse customer base. The client required our best media buying and placement skills to deliver maximum ROI for ongoing, simultaneous campaigns.

Strategic Solution

SRB Communications develops strategy and creative for advertising and marketing campaigns. We recommend targeted media plans and ongoing approaches that leverage production of print advertisements and radio commercials for media buying and placement locally and nationally.

SRB Communications was the multicultural advertising “agency of record”. We developed and implemented ongoing integrated multimedia awareness campaigns targeted to the African American market.

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