District of Columbia Public Charter School Association


Public Awareness Campaign


Washington, D.C. leads the nation in one of today’s most controversial educational reforms – a large and growing public charter school population. Approximately 38% of all children attending D.C. public schools are educated in public charter schools.

Marketing Challenge

Many parents searching for better educational options for their children are not educated on how to choose a public charter school and the options they provide.

The Work

SRB Communications developed and executed a year-long integrated multimedia campaign and provided logistical support services to increase awareness among parents and students and promote the charter school system as an alternative choice for an education. Our agency also provided logistical support to commemorate a series of events for the 10th anniversary celebration of D.C. Public Charter Schools.