Perhaps the best example of our success during the yearlong 200th anniversary campaign was being responsible for planning, coordination, logistics and implementation for all aspects of the BGE Community Stakeholders Event. At the time, the company was in the middle of a rate increase case and Baltimore City had experienced the historical uprisings months before. The perception of spending money on such a large celebration and the messaging climate presented unique challenges in terms of hosting a celebration of BGE. We worked with several regional stakeholders including local charities and arts programs in Baltimore to secure performers and provide volunteers that would lead guests in an interactive activity at the reception. We contracted with Baltimore-based small businesses, especially minority and women-owned companies, to provide the services for the event such as catering, signage, printing, event speakers and photographers.
The day of the event, SRB Communications managed oversight of registration, set up of signage, execution of staging, audio visual, and management of catering services, volunteers and volunteer performers. Our post-event work included conducting extensive research and interviewing key executives to compose two case studies on how to plan for and implement a corporate anniversary yearlong campaign.
As the first gas utility in the country, BGE wanted to be able to have collateral that could be shared and passed down to other companies to help prepare them for a milestone like this. The case studies outlined the approaches used, the core team members needed, the audiences involved, the event schedule and timeline of the yearlong initiative, and key takeaways from the experience. Additionally, we prepared an Executive-level PowerPoint presentation summarizing the company history, the 200-year celebration, the events that occurred, and the collateral that was produced.