2020 has dampened the Holiday spirit making it harder for businesses to market themselves. While this year’s Holiday season has already proven to be different, it doesn’t mean that we can’t create an effective marketing strategy and spread some cheer at the same time. So, strap on those elf ears, don those ugly sweaters, and let’s get to work with these 3 tactics.
The 2000s called and they want their email marketing back! While email may seem like an out-of-date method to reach customers, it is one of the most effective and cost-efficient ways to make a conversion.
Content is what matters most when it comes to email marketing. The Holidays are a busy time of the year, so offering customers convenience is key to increasing sales. Making it easy to purchase the products they see is a must. That shirt they like better have a “buy now” button underneath or the sale is as good as gone. Overall, the name of the game is getting the customer to the checkout in as few clicks as possible.
Less people are going to be rushing out on Christmas Eve to the mall to get that last-minute gift. That means that online shopping will be more important than any other year before.
Your website needs to be up-to-date, welcoming, and easy to navigate. Go visit your website right now…Be on the lookout for any pain points a customer might experience on their way to the checkout. Pain points are revenue killers. Like we said, the holidays are a busy time and customers are looking for convenience. Your website should load fast and have user-friendly steps to get them to the checkout as smoothly and quickly as possible.
While you’re already checking out your website, why not spruce it up a bit! Deck the halls with boughs of holly! Since we won’t have big Christmas parties or tree lightings to go to, make your website as festive as possible and give the customer a boost of Holiday spirit to spread to others.
It’s time we put the social back in social media. One of the best parts of the holidays is the sense of community we feel throughout the months. Obviously, much of what we love about the season has changed and people are searching for some sort of replacement. Engage with your followers. Reply to comments and spark conversations. Post things that foster the community they’re looking for. Use your social media to drive more people to interact with each other. As the hub of the new community, people will naturally begin to engage with your brand. It’s a great way to build an authentic persona for people to respond to; this year, people need that.
Above all, remember that this year has been hard for many. People are looking for a little cheer. Be authentic with every strategy you implement. Also, be safe, focus your efforts on online sales, and wear a mask!