Social media has become a huge part of branding, but there are far more components to it than posting pictures and getting “likes.” Technology is consistently evolving, so brands must keep up to stay relevant. While brand exposure is difficult to precisely measure, it is still imperative to take the necessary steps to engage as many viewers as possible. SRB Communications has been in business for more than 30 years. The key to our success is being able to adapt and pivot marketing strategies over time to stay relevant with the marketing trends.
It is important to have a brand strategy in place first. The strategy not only determines what your brand represents, but also your purpose and target audience, to name a few. If one of your business goals is to grow your audience and gain more exposure, then continue reading as we highlight some of the top marketing strategies you should know about in 2021.
Some of your content may need to be tailored to fit your various social media platforms, as different platforms serve different purposes and attract different audiences. Your content is not “one size fits all” and may miss the mark with some of your viewers if treated as such. Consider your audience and alter your use of language and images to fit in.
Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers. Brand storytelling lets you communicate more than what you do; it helps you show people what you believe. When you articulate your values, you make it easier for people to align themselves with your brand. Here are some examples of how certain brands shared their story.
People are visual beings by nature. Visuals give your audience a better understanding of not just the message, but what’s behind the message. According to an article on Search Engine Journal, images or videos perform better on average than nonvisual content, receiving up to 94 percent more views, and tend to stay ingrained in people’s minds a lot longer.
Creating educational content is an impactful way to build value for your audience. Educational content can be a powerful tool that brings more people to your business, strengthens awareness for your programs and initiatives, and more. Knowledge is power, and at SRB Communications, we pride ourselves on creating compelling brand awareness campaigns for our clients every day. We also enjoy creating “how-to” blogs that add value for our clients and audiences. Educational content can include social media posts, blogs, infographics, videos, hosting webinars, workshops and more.
Engaging with your audience is important as it builds trust between your brand and the viewer. When you properly engage, your audience is more likely to be a frequent user of your website, visit more pages during a session, tune in to your social media content, sign up for an email newsletter or follow through on your call to action. A few ways that you can engage with your audience can include having conversations with them, asking specific questions that relate to things they are interested in, promoting other people’s content, the list goes on. Here is a list of more ways you can engage with your audience: https://www.omnikick.com/increase-social-media-engagement/
Growing your business’s presence can be challenging and does not happen overnight, especially with the ever-changing digital and social media trends. Therefore, it is essential to stay tuned to the developments in your respective industries, the patterns of your target audience and the latest trends to act accordingly.
Overall, we’ve discussed a few tactics that can get you started, but keep in mind there are many more trends to be mindful of when growing your business. Every strategy out there is not guaranteed, and it may not align with your business goals. The best thing to do is to test and analyze different methods to see what works best for your business. It’s never too late to go back to the drawing board. Keep striving!