fbpx
  • June 25, 2019

    It’s Our Anniversary!

    The Roaring 20s is Coming to an End

    A diary entry from SRB Communications
    Written by: Michaela Blanchard, VP of Marketing

    Dear 29-Year-Old Self,

    Since this is the last year of our 20s, I think we should make a few resolutions for us to achieve before we hit the big 3-0. Time has flown by. Another year older and wiser. We should be proud of ourselves. We have made tons of friends a.k.a clients, along the way. Among them are Pepco Holdings, Washington Gas, Baltimore Gas and Electric (BGE), WSSC, the Democratic Congressional Campaign Committee (DCCC), University of the District of Columbia (UDC), Howard University, Bowie State University, The Advancement Project, Events DC, and most recently DC Water.

    This year, let’s be more intentional about how we interact with our “friends” and our beloved Washington, D.C. Community. Which brings us to step one.

    Be More Engaged. We will not only be attending events, but we’re sending out some invites as well. So, let’s make sure our ball gown is pressed and we are ready to lace up our cleats. Expect the unexpected!

    Make more time for ourselves. I know we are so proud of the work that we do for our “friends”. And apparently the world is, too. We have received more than 200 awards, locally and internationally. So, starting today, we’re going to tap into our strengths for our self. We’re talking advertising, content marketing, graphic design, PR, social media, and programmatic advertising.

    Make more long-term friendships. Our network is so large because we have such a big heart. Let’s never lose sight of that. Let’s support more causes, nurture more small businesses, create more scholarship funds, serve on more boards, and continue to speak for our multicultural brothers and sisters.

    Hakuna Matata. It means no worries…for the rest of your days…its our problem free philosophy. Ok, you’re right that was from Lion King. It’s our job to be cool under pressure with tight deadlines – media buying and placement, am I right? We will always be cool as a cucumber. But also, we should really go see the new Lion King … for research purposes, of course!

    Well that’s all for now! Let’s make our future 30-year-old, self-proud this year, because it’s going to be a big one. We’re going to get a makeover, throw extravagant parties, and create real Instagram-worthy moments starting in January 2020! Wait until they see us then!

     

    Sincerely,

    28-Year-Old SRB

  • June 11, 2019

    Hello and welcome to our new blog!

    First, let me introduce myself. My name is Aasiyah, but you can call me Si. I am the newest intern at SRB Communications. I started here about a week ago. And let me tell you right now, I am absolutely in awe of this agency!

    During my internship interviews, I kept hearing that the agency is busy. But it’s another thing to actually witness it! My first glimpse into the SRB world was during their weekly staff meeting. It was very intense, but I learned a lot. After that, I knew that I was ready to get to work this summer!

    I am not going to spend a lot of time bragging about how bomb this agency is (even though I could). Instead, I wanted to take the time to share some great tips I have discovered about how to maximize an internship. Take a look below!

    • Be early! When you’re early, you’re on time.
    • Ask questions.
    • Network. Network. Network!
    • Contribute as many ideas as you can to the company.
    • Don’t be afraid to step outside your comfort zone.

    Now that we have handled all of our business chatter, let’s talk about how my experience in Washington, D.C. has been. I am from Philly and I know how to get around a city. But D.C. is another story on another level. First, if you don’t know how to use a metrocard, you need to learn. Because if you don’t, the people will let you know. Lol! Second, if you aren’t familiar with the area, I strongly recommend you dedicate some time on learning how to navigate the streets. And lastly, you’re going to need some money because daily expenses are not cheap, especially if you like to eat!
    So, that was my first week as the Communications Intern at SRB Communications. Stay tuned to our social media channels this week because I’ll be behind the camera shooting a video or two! Don’t worry, I’ll tell you all about it soon!

     

    Sincerely,

    Aasiyah – Communications Intern, also known as SItheFuture

  • June 5, 2019

    WELCOME TO OUR NEW BLOG!

    Hi everyone. Welcome to our agency blog! We are super excited to enter the awesome world of blogging. And we are even happier that you stopped by for a read.

    If you didn’t know, SRB Communications is a full-service advertising, marketing and public relations agency that’s based in Washington, D.C. We have been in business for 29 years now. Shh … Don’t tell anyone but there are some exciting changes coming for our 30th Anniversary. I’m sure you are wondering why we are just starting a blog. In the words of the great artist Drake, “started from the bottom, now we’re here.” And that’s all that matters!

    One thing you should know is that the full SRB team will be contributing to this platform. So, you will get a glimpse into who each of us are and what we specialize in. Basically, you are sure to find someone you can connect with on this page and that is one of our goals.

    Some of the things that we plan to chat about include:

    • Digital and social media
    • Branding
    • Movies
    • Multicultural marketing
    • #FarragutFridays (where you’ll often find us dining)
    • Video production
    • Chocolate and other cravings
    • Public relations
    • Minority businesses
    • Perspectives from 16th and K Street
    • Practical marketing tips

    We are aiming to use our individual experiences to come together and be your one-stop shop for news, advice, industry trends, and honestly, just a breath of fresh air during your busy workdays. We’ll laugh. We’ll debate. We’ll have fun. And most importantly we will educate and inspire.

    If you’re an entrepreneur, marketer, video producer, an influencer, professor, student, freelancer, race car driver, even an astronaut or someone in another industry who stumbled upon us on Google…we welcome you ALL to our blog.

    If you want to learn a little more about who we are, what we do, and some of our clients, then you are already halfway there. Just stay here on our website and peruse our awesomeness!

    Anyway, I hope you leave with some new knowledge after reading our upcoming blogs. I can’t wait for you to meet the rest of the team!

     

    Sincerely,

    Amber – Communications and PR Manager at SRB Communications… aka “AmBoss”…aka your friendly neighborhood #PRPro

     

    P.S. There is an internal office debate going on about what our blog name should be. Who wants to get in on this action? Send us your best blog-worthy names on twitter at @SRBComm! We will shout you out in an upcoming blog post and send the winner a special gift from SRB!

  • March 5, 2019

    CEO, DR. SHEILA BROOKS, NOMINATED FOR NAACP IMAGE AWARD

    Washington, D.C., March 5, 2019 – Dr. Sheila Brooks, founder, president and CEO of SRB Communications – an advertising, marketing and PR agency based in Washington, D.C., was nominated for an NAACP Image Award in the Outstanding Literary Work category for “Debut Author.”

    Her book, “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice,” discusses the life and pioneering work of Lucile H. Bluford, an activist, editor and publisher during the civil rights and women’s rights movements, who is little known outside of the Midwest. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri-Columbia and details how that battle became the catalyst for her seven-decade career as a champion of racial and gender equality.

    While being an author is a new title for Brooks, being in the spotlight is something she is no stranger to. The award-winning journalist and entrepreneur is an advocate for minority, women and diversity issues and an expert in multicultural marketing and entrepreneurial education.

    “I cannot put into words how important this nomination is to me, especially with it being the 50th year of this esteemed ceremony,” said Brooks, “I want to offer my utmost gratitude to the NAACP for selecting me to be a nominee in the Debut Author category. I also want to congratulate the other nominees in my category! The nomination alone provides a fantastic platform to increase exposure for the inspiring story of my heroine, Ms. Bluford. And that alone is a ‘win’ for me.”

    The NAACP Image Awards is the preeminent multicultural awards show celebrating the accomplishments of people of color in the fields of television, music, literature and film, and also honors individuals or groups who promote social justice through creative endeavors. Each year, this all-star event is attended by many of the top names in the entertainment industry. The annual awards “live” show will be filmed in Los Angeles and airs on TV One on Saturday, March 30.

    “With TV One as our partner for the 50th Anniversary of the NAACP Image Awards, we are delighted to have a platform to showcase artists and individuals of color and celebrate their talents and contributions,” stated president and CEO of the NAACP Derrick Johnson.

    For more information on Dr. Sheila Brooks and her book, visit www.lucileblufordbook.com and for more information and updates on the awards ceremony, visit the official NAACP Image Awards website at www.naacpimageawards.net.

  • October 31, 2018

    SRB COMMUNICATIONS’ WORK WITH PEPCO HIGHLIGHTS PRINCE GEORGE’S COUNTY STEM ALL STARS

    Washington, D.C. – October 25, 2018 – SRB Communications recently worked with Pepco, and Prince George’s County Public Schools to reward 40 middle-school students and their parents with tickets to a Redskins’ game.

    The sponsorship highlights the achievements of middle school students who have demonstrated an interest in STEM (Science, Technology, Engineering and Mathematics). Pepco, a long-time client of SRB Communications, is committed to supporting STEM education.

    A group of 40 “Pepco” STEM All Star students from Oxon Hill and Thomas Johnson middle schools attended a classroom session on Wednesday, October 10 to learn the science behind football.

    Pepco STEM All Stars are students excelling in STEM who strive for academic excellence and to be of service to their school and the community at-large. Pepco is committed to fostering interest and engagement in critical STEM skills inside and outside the classroom.

    The Pepco communications’ team joined the students at the Howard B. Owens Science Center where Pepco and SRB Communications handed out STEM All Star t-shirts, helped students through their STEM learning stations, and delivered a surprise announcement that Pepco would be sending students and their parents to a Washington Redskins game. (The students attended the Oct. 14th game between the Redskins and the Carolina Panthers.)

    “We salute the Pepco STEM All Stars for their commitment to rigorous education, service and preparing for college and the needs of tomorrow’s workforce,” Dr. Sheila Brooks, President and CEO of SRB Communications says.

    SRB Communications has worked with Pepco since 1996.

    To see the Pepco STEM All Stars in action on Twitter click here.

    SRB Communications is a full-service 28-year-old advertising and marketing agency in Washington, D.C., with satellite offices in Baltimore, Maryland and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. See more of our work with Pepco

  • October 31, 2018

    University Of Washington-Seattle 2018 Hall Of Fame

    Dr. Sheila Brooks inducted in the

    University of Washington-Seattle

    2018 Hall of Fame

    Dr. Sheila Brooks, CEO and Founder of SRB Communications, has been inducted into the University of Washington-Seattle Department of Communication’s Alumni Hall of Fame. This Hall of Fame includes outstanding alums who graduated from the Department or from one of its two parent academic units – the School of Communications and the Department of Speech Communications.

    Every year the UW Department of Communication honors outstanding alumni who are making a difference in their careers and in their communities by inducting them into the Communications Department’s Alumni Hall of Fame.

    Inductees were honored at a special ceremony Oct. 4 on the University of Washington campus in Seattle.

    Sheila Dean Brooks, Ph.D. is an author, Emmy-award winning journalist, entrepreneur and advocate for minority, women and diversity issues and small businesses. Her 28-year-old company, SRB Communications, is a full-service advertising and marketing agency in Washington, D.C. that specializes in multicultural markets. The agency helps build brand awareness in outreach and public education campaigns for its clients’ programs and initiatives through media channels including radio and TV commercials, brand videos, outdoor, print, digital and social media.

    Dr. Brooks has spent 40 years working in media and communications. She serves on numerous boards and has received more than 150 awards for her accomplishments. She teaches multicultural marketing in her role as adjunct faculty in the graduate school’s Strategic Public Relations program at The George Washington University.

    A 1978 graduate of the then School of Communications, Dr. Brooks thanked the university for the honor calling the induction “humbling.”

    “It means a lot to be recognized by the University I attended some 40 years ago,” she says. “I owe so much to the education I received and the people I met while I was a student at the University of Washington. Some of the relationships turned into lifelong friendships.”

    Sheila Brooks Ph.D.

  • October 3, 2018

    SRB COMMUNICATIONS NAMED “SUPPLIER OF THE YEAR” AND “TOP 100 MBE®” IN THE MID-ATLANTIC REGION

    Washington, D.C. October 2, 2018 – SRB Communications won two top honors at the Capital Region Minority Supplier Development Council’s (CRMSDC) 37th annual Leaders and Legends Awards.

    The boutique multicultural advertising and marketing agency, which has headquarters in Washington, D.C., won the top honor, Supplier of the Year, in the $1 million to $10 million in revenues category. SRB Communications was nominated by Pepco Holdings, an Exelon company, one of its Fortune 100 corporate clients.

    The agency was also honored as one of the region’s top 100 minority businesses in the Mid-Atlantic region.

    The annual awards event, held Sept. 25 at MGM National Harbor, recognizes minority entrepreneurs who have excelled in providing quality services and products to major corporations in the Mid-Atlantic region that have a strong commitment to supplier diversity.

    SRB Communications has worked with Pepco since 1996. Currently, the agency has two multi-year contracts with the utility – one as the multicultural agency of record, and the second to provide communications and community outreach work for a multi-year infrastructure project that will modernize the energy grid in the District of Columbia and state of Maryland.

    SRB Communications’ founder and CEO, Dr. Sheila Brooks, created a joint venture with two other minority, women-owned businesses for the infrastructure contract, a testament to her unwavering commitment to working with minority and women businesses.

    “As an entrepreneur it is more than my duty, it’s my passion to strengthen the MBE community,” she said. “CRMSDC has been an amazing resource and influence in my life. I am elated to have been selected, as not only a Supplier of the Year, but a Top 100 MBE® in the Mid-Atlantic region. I also want to congratulate all of the other award winners, as well as the nominees in my Supplier of the Year category, HIC Energy Partners, LLC and nTech Solutions, Inc! It’s so important that we continue to break barriers and create wealth in our region and the nation.”

    “As an entrepreneur it is more than my duty, it’s my passion to strengthen the MBE community”

    SRB Communications is a full-service 28-year-old advertising and marketing agency in Washington, D.C., with satellite offices in Baltimore, Maryland and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. For more information visit www.srbcommunications.com

    The CRMSDC is one of 24 regional affiliates of the National Minority Supplier Development Council. Its mission is to assist their corporate members in improving the diversification and innovation of their supply chains by connecting them to well developed, certified minority business enterprises. CRMSDC provides Corporate Members and NMSDC certified Minority Business Enterprises (MBEs) with a thriving ecosystem pulsing with progressive opportunities to grow, partner, and develop their capabilities and their inherent entrepreneurial spirits. For more information visit http://www.crmsdc.org/.

  • August 7, 2018

    SRB COMMUNICATIONS WINS SILVER SUMMIT CREATIVE AWARD

    WASHINGTON, D.C. – SRB Communications is a Silver Award winner for the Democratic Congressional Campaign Committee (DCCC) radio ad for Georgia’s sixth Congressional District special election. This year’s competition drew more than 5,000 submissions from 24 countries.

    “I’m ecstatic for SRB Communications winning its fifth award for this DCCC campaign. I am very proud of our team who creates advertising, marketing and outreach campaigns through integrated media channels – radio, TV, print, digital and social media – for our clients and who have done a stellar job with the DCCC,” said Dr. Sheila Brooks, Founder, President and CEO of SRB Communications.

    Summit Creative Awards is an international competition recognizing and celebrating the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

    “Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” Jocelyn Luciano, Executive Director for the Summit International Awards said. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

    SRB Communications, LLC is an award-winning, full-service boutique advertising and marketing agency specializing in multicultural markets, media relations, public relations, community outreach and broadcast production. For 28 years, we have provided services to energy and utilities, educational institutions, transportation and infrastructure companies; federal, state and local governments, and political campaigns. The agency is headquartered in Washington, D.C. with satellite offices in Baltimore, Maryland and New York city. #SRBPROUD

     

    <<< PREVIOUS ARTICLE