• October 31, 2018

    SRB COMMUNICATIONS’ WORK WITH PEPCO HIGHLIGHTS PRINCE GEORGE’S COUNTY STEM ALL STARS

    Washington, D.C. – October 25, 2018 – SRB Communications recently worked with Pepco, and Prince George’s County Public Schools to reward 40 middle-school students and their parents with tickets to a Redskins’ game.

    The sponsorship highlights the achievements of middle school students who have demonstrated an interest in STEM (Science, Technology, Engineering and Mathematics). Pepco, a long-time client of SRB Communications, is committed to supporting STEM education.

    A group of 40 “Pepco” STEM All Star students from Oxon Hill and Thomas Johnson middle schools attended a classroom session on Wednesday, October 10 to learn the science behind football.

    Pepco STEM All Stars are students excelling in STEM who strive for academic excellence and to be of service to their school and the community at-large. Pepco is committed to fostering interest and engagement in critical STEM skills inside and outside the classroom.

    The Pepco communications’ team joined the students at the Howard B. Owens Science Center where Pepco and SRB Communications handed out STEM All Star t-shirts, helped students through their STEM learning stations, and delivered a surprise announcement that Pepco would be sending students and their parents to a Washington Redskins game. (The students attended the Oct. 14th game between the Redskins and the Carolina Panthers.)

    “We salute the Pepco STEM All Stars for their commitment to rigorous education, service and preparing for college and the needs of tomorrow’s workforce,” Dr. Sheila Brooks, President and CEO of SRB Communications says.

    SRB Communications has worked with Pepco since 1996.

    To see the Pepco STEM All Stars in action on Twitter click here.

    SRB Communications is a full-service 28-year-old advertising and marketing agency in Washington, D.C., with satellite offices in Baltimore, Maryland and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. See more of our work with Pepco

  • October 31, 2018

    University Of Washington-Seattle 2018 Hall Of Fame

    Dr. Sheila Brooks inducted in the

    University of Washington-Seattle

    2018 Hall of Fame

    Dr. Sheila Brooks, CEO and Founder of SRB Communications, has been inducted into the University of Washington-Seattle Department of Communication’s Alumni Hall of Fame. This Hall of Fame includes outstanding alums who graduated from the Department or from one of its two parent academic units – the School of Communications and the Department of Speech Communications.

    Every year the UW Department of Communication honors outstanding alumni who are making a difference in their careers and in their communities by inducting them into the Communications Department’s Alumni Hall of Fame.

    Inductees were honored at a special ceremony Oct. 4 on the University of Washington campus in Seattle.

    Sheila Dean Brooks, Ph.D. is an author, Emmy-award winning journalist, entrepreneur and advocate for minority, women and diversity issues and small businesses. Her 28-year-old company, SRB Communications, is a full-service advertising and marketing agency in Washington, D.C. that specializes in multicultural markets. The agency helps build brand awareness in outreach and public education campaigns for its clients’ programs and initiatives through media channels including radio and TV commercials, brand videos, outdoor, print, digital and social media.

    Dr. Brooks has spent 40 years working in media and communications. She serves on numerous boards and has received more than 150 awards for her accomplishments. She teaches multicultural marketing in her role as adjunct faculty in the graduate school’s Strategic Public Relations program at The George Washington University.

    A 1978 graduate of the then School of Communications, Dr. Brooks thanked the university for the honor calling the induction “humbling.”

    “It means a lot to be recognized by the University I attended some 40 years ago,” she says. “I owe so much to the education I received and the people I met while I was a student at the University of Washington. Some of the relationships turned into lifelong friendships.”

    Sheila Brooks Ph.D.

  • October 3, 2018

    SRB COMMUNICATIONS NAMED “SUPPLIER OF THE YEAR” AND “TOP 100 MBE®” IN THE MID-ATLANTIC REGION

    Washington, D.C. October 2, 2018 – SRB Communications won two top honors at the Capital Region Minority Supplier Development Council’s (CRMSDC) 37th annual Leaders and Legends Awards.

    The boutique multicultural advertising and marketing agency, which has headquarters in Washington, D.C., won the top honor, Supplier of the Year, in the $1 million to $10 million in revenues category. SRB Communications was nominated by Pepco Holdings, an Exelon company, one of its Fortune 100 corporate clients.

    The agency was also honored as one of the region’s top 100 minority businesses in the Mid-Atlantic region.

    The annual awards event, held Sept. 25 at MGM National Harbor, recognizes minority entrepreneurs who have excelled in providing quality services and products to major corporations in the Mid-Atlantic region that have a strong commitment to supplier diversity.

    SRB Communications has worked with Pepco since 1996. Currently, the agency has two multi-year contracts with the utility – one as the multicultural agency of record, and the second to provide communications and community outreach work for a multi-year infrastructure project that will modernize the energy grid in the District of Columbia and state of Maryland.

    SRB Communications’ founder and CEO, Dr. Sheila Brooks, created a joint venture with two other minority, women-owned businesses for the infrastructure contract, a testament to her unwavering commitment to working with minority and women businesses.

    “As an entrepreneur it is more than my duty, it’s my passion to strengthen the MBE community,” she said. “CRMSDC has been an amazing resource and influence in my life. I am elated to have been selected, as not only a Supplier of the Year, but a Top 100 MBE® in the Mid-Atlantic region. I also want to congratulate all of the other award winners, as well as the nominees in my Supplier of the Year category, HIC Energy Partners, LLC and nTech Solutions, Inc! It’s so important that we continue to break barriers and create wealth in our region and the nation.”

    “As an entrepreneur it is more than my duty, it’s my passion to strengthen the MBE community”

    SRB Communications is a full-service 28-year-old advertising and marketing agency in Washington, D.C., with satellite offices in Baltimore, Maryland and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. For more information visit www.srbcommunications.com

    The CRMSDC is one of 24 regional affiliates of the National Minority Supplier Development Council. Its mission is to assist their corporate members in improving the diversification and innovation of their supply chains by connecting them to well developed, certified minority business enterprises. CRMSDC provides Corporate Members and NMSDC certified Minority Business Enterprises (MBEs) with a thriving ecosystem pulsing with progressive opportunities to grow, partner, and develop their capabilities and their inherent entrepreneurial spirits. For more information visit http://www.crmsdc.org/.

  • August 7, 2018

    SRB COMMUNICATIONS WINS SILVER SUMMIT CREATIVE AWARD

    WASHINGTON, D.C. – SRB Communications is a Silver Award winner for the Democratic Congressional Campaign Committee (DCCC) radio ad for Georgia’s sixth Congressional District special election. This year’s competition drew more than 5,000 submissions from 24 countries.

    “I’m ecstatic for SRB Communications winning its fifth award for this DCCC campaign. I am very proud of our team who creates advertising, marketing and outreach campaigns through integrated media channels – radio, TV, print, digital and social media – for our clients and who have done a stellar job with the DCCC,” said Dr. Sheila Brooks, Founder, President and CEO of SRB Communications.

    Summit Creative Awards is an international competition recognizing and celebrating the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

    “Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” Jocelyn Luciano, Executive Director for the Summit International Awards said. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

    SRB Communications, LLC is an award-winning, full-service boutique advertising and marketing agency specializing in multicultural markets, media relations, public relations, community outreach and broadcast production. For 28 years, we have provided services to energy and utilities, educational institutions, transportation and infrastructure companies; federal, state and local governments, and political campaigns. The agency is headquartered in Washington, D.C. with satellite offices in Baltimore, Maryland and New York city. #SRBPROUD

     

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  • July 20, 2018

    SRB COMMUNICATIONS WINS GOLD AND PLATINUM DOTCOMM AWARDS

    WASHINGTON, D.C. – SRB Communications is a Platinum Award winner for the Democratic Congressional Campaign Committee (DCCC) radio ad for Georgia’s sixth Congressional District special election and a Gold Award winner for our multicultural advertising and marketing agency’s website redesign, www.srbcommunications.com

     

    “I’m ecstatic for SRB Communications, winning its first dotCOMM awards. I am very proud of our team who creates advertising, marketing and outreach campaigns through integrated media channels – radio, TV, print, digital and social media – for our clients,” said Dr. Sheila Brooks, Founder, President and CEO of SRB Communications.

    dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services.

     

    dotCOMM entries come from corporate communication departments, public relations firms, digital shops, advertising agencies and freelancers. Entrants include designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.

     

    To listen to SRB Communications radio ad for Georgia’s sixth Congressional district click here.

     

    SRB Communications, LLC is an award-winning, full-service boutique advertising and marketing agency specializing in multicultural markets, media relations, public relations, community outreach and broadcast production. For 28 years, we have provided services to energy and utilities, educational institutions, transportation and infrastructure companies; federal, state and local governments, and political campaigns. The agency is headquartered in Washington, D.C. with satellite offices in Baltimore, Maryland and New York city.

     

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  • July 9, 2018

    MACPA article: Lucile H. Bluford (1911-2003) Publisher and Editor, Kansas City Call

    The Black press has long been a platform for Black feminists and civil rights activists, like journalist, editor and publisher Lucile H. Bluford. Ms. Bluford was an uncompromising trailblazer and unapologetic in her writings and commentaries in the weekly Black newspaper, the Kansas City Call. Her thunderous voice helped advance the knowledge of Black feminism within the paradigm of both the 1960s civil rights and 1970s women rights movements. She dedicated her writings to fighting injustices at the local community newspaper, fondly known by Kansas City natives as The Call.

     

    Ms. Bluford would have been 107-years-old Sunday, July 1, 2018. In remembrance of her contributions to the state of Missouri’s history, the Missouri legislature passed a bill in 2016 that makes July 1 “Lucile Bluford Day”. Her activism as a young reporter began in 1939 when she sought admission to the graduate program in journalism at the University of Missouri-Columbia. She was admitted but turned away by school officials when she showed up to register and they found out she was black. Her legal battle over the next three years became the catalyst for her seven-decade career as a champion of racial and gender equality.

     

    Ms. Bluford used her social authority in the formidable power base of the media she owned, shaping and mobilizing a broader movement in the struggle for women’s rights and civil rights. She masked her Black feminism with a unique angle of vision as it relates to oppression, race, gender, and class. Bluford regularly used her journalistic voice in her news stories and commentaries to break down the barriers of inequalities and injustices against both women and Blacks, especially in her news coverage that the mainstream news ignored.

     

    A first-ever book on the life of Lucile Bluford was published in April 2018. For more information on how to purchase “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice, click here.

     

    Thank you Ms. Bluford for leading the way for publishers and editors of community newspapers in this country.

     

    Dr. Sheila Brooks is founder, president and CEO of SRB Communications, a full-service, boutique, multicultural advertising and marketing agency in Washington, D.C. She is an award-winning journalist, entrepreneur, author and advocate for minority and women’s issues and small businesses. Dr. Brooks teaches a graduate course in multicultural marketing as an adjunct professor on the faculty in the Strategic Public Relations program at The George Washington University.

  • June 13, 2018

    FOLIO: SELECTS DR. SHEILA BROOKS AS A 2018 TOP WOMEN IN MEDIA HONOREE

    Folio: the magazine and digital publishing industry’s go-to source for news, business intelligence and peer-to-peer networking, is pleased to announce its 2018 class of Top Women in Media. Each year, an elite group of women are selected to represent the best and brightest up and comers, entrepreneurs, change-makers, corporate champions, and industry trailblazers in the media industry.

    The 2018 class of honorees include: our very own CEO, Dr. Sheila Brooks, Vox Media’s Elena Bergeron, Hearst Magazines Digital Media’s Brooke Siegel, Bloomberg’s Sara Mack, IAB’s Anna Bager, Meredith’s Elizabeth Graves, and POPSUGAR’s Carla Hawkes, just to name a few. Additionally, Folio: will also honor Martha Stewart with the Lifetime Empowerment and Achievement Award to celebrate her tremendous impact on magazine media as a trailblazer, thought leader, advocate and mentor.

    “I’m honored to be included in this group of distinguished and talented women in media. I am thrilled to accept this award with this extraordinary group of honorees,” Dr, Sheila Brooks said.

     

    Robbie Caploe, Publisher of Folio, said all honorees of the Folio: Top Women in Media Awards bring something new and exciting to the table. “Each shares the same key characteristics of smarts and exuberance, whether it be through revenue and audience growth, brand extensions, product launches, business transformations, thought leadership, or pioneering savvy,” Caploe said.

     

    Honorees were recognized and celebrated on June 7 at the Edison Ballroom in New York City. For more information and to view the full 2018 Honorees, visit foliotopwomen.com.

     

    About Folio:

    Folio: is the information resource publishing executives turn to for news analysis, commentary, and thought leadership in driving business strategy, value creation and revenue growth. Folio: delivers this insight across several newsletters, social media communities, special reports and live events, including the annual Folio: Show being held October 9-10 in New York city. For more information, visit www.foliomag.com

  • June 5, 2018

    MACPA article: Political Ad Spending in Newspapers

    Spending on political ads is big business for the media, especially during Congressional mid-term elections. Billions of dollars will be spent to woo voters before they head to the polls in November. In fact, political ad spending projected to set a record in 2018.

     

    According to a report by Borrell, expected expenditures on political ads will reach approximately $8.5 billion, a record for a non-presidential year. “We’re facing an important year in 2018 because many will consider it a referendum on what happened in 2016,” said report author Kip Cassino. “PAC money has swelled up considerably in advance of this, and it’s only the beginning of what is likely to be a never-ending campaign of political marketing in both odd-numbered years and even-numbered years.”

     

    Meanwhile, digital and social media political ads are experiencing rapid growth. That is good news for newspapers, especially community newspapers that tend to target more diverse audiences.

     

    Consumers today are increasingly getting their news from print and online content, mobile apps, and social media sites. A new national poll by the Harvard Kennedy School’s Institute of Politics says more young people are expected to vote in this year’s mid-term elections than in the past two years. The report says that more than 30% of young Americans will vote.

     

    Since newspapers are overwhelming using digital and social media channels to target the younger audiences, this election will be huge for the print media. Small newspaper publishers should do whatever they can to position themselves to benefit from the coming wave of advertising dollars.

    https://macpa.pageflip.site/publications/MACPAMessenger#page/9

     

    Dr. Sheila Brooks is founder, president and CEO of SRB Communications, a full-service, boutique, multicultural advertising and marketing agency in Washington, D.C. She is an award-winning journalist, entrepreneur, author and advocate for minority and women’s issues and small businesses. Dr. Brooks teaches a graduate course in multicultural marketing as an adjunct professor on the faculty in the Strategic Public Relations program at The George Washington University.

  • May 10, 2018

    Dr. SHEILA BROOKS ON THE STEELE & UNGAR SHOW

    Washington, D.C.  – May 10, 2018 – Dr. Sheila Brooks, Founder, President and CEO of, SRB Communications was interviewed on Sirius XM’s Steel & Ungar show on the release of her first book,

    “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice.”

    This book highlights the activist career undertaken by Lucile H. Bluford against racism and sexism in the United States.

    The interview with Michael Steele, former Lieutenant Governor of Maryland, former Chairman of the Republican National Committee, current MSNBC political contributor and co-host of the Steel & Ungar show, aired Thursday, April 25.

    “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice,” traces the beginnings of Bluford’s activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri-Columbia and how that became the catalyst for her seven-decade career as a champion of racial and gender equality.

    This volume spotlights a selection of Bluford’s writings that appeared in the Kansas City Call newspaper over fifteen years, from 1968 to 1983, as examples of how she articulated a Black feminist viewpoint in her news stories and editorial commentaries on women’s rights and civil rights issues. Issues in particular: education, health, housing, jobs, protest and solidarity.

    “I was determined to share her story with the rest of America,” says Dr. Brooks. “Today she does not get the credit that other Black newspaper publishers of her era and before, like Ida B. Wells and Daisy Bates. But she was an amazing person. When you read her story and see what she accomplished, she will become your hero just like she became mine.”

    Steele & Ungar airs daily at 6-9pm et on Sirius XM’s POTUS channel 124.

  • April 25, 2018

    Dr. Sheila Brooks guest on WHUR Voices radio show, “The Small Business Report.”

    On April 19, Dr. Sheila Brooks was a guest on Sirius XM’s HUR Voices  “The Small Business Report” on channel 141. The interview highlights how she founded SRB Communications, the challenges she faced along the way, and her continued success in advertising, marketing and communications.

    Dr. Brooks also discussed her latest venture, becoming an author. Her book, “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice,” honors the life of journalist and activist, Lucile H. Bluford. Bluford is known for her legacy as publisher of the Kansas City Call.

    Thank you, Ms. Morton, for having Dr. Brooks, on the show!

     

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