It’s beginning to look a lot like… the holidays! In the spirit of this festive season (and all of the creative brand campaigns going around,) we wanted to share some marketing tips with our fellow small businesses. There are many affordable ways that you can grow your customer base and help others in the process. Take a look at these three holiday-friendly marketing strategies that will help expand your client base and profits.
What do we love more than fusing creative talents? Very few things. Below are examples on how to collaborate with companies that tap into your for-profit side and your charitable heart.
Partner with another small business
Pepco and Smithsonian’s National Zoo made magic a few years ago by partnering for ZooLights powered by Pepco. Animals and power might not have been the most obvious connection, but it has turned into a holiday tradition that activates the Zoo in the colder, less visited months of winter. The website boasts that “more than 500,000 environmentally friendly LED lights transform the Zoo into a winter wonderland!” Visitors can do their holiday shopping, enjoy live performances, eat goodies, and take advantage of the social media worthy moments including a step-and-repeat and photo frame (one that SRB actually designed…shameless plug)!
What if you’re a small business? Partnerships can happen at any level. Holiday classics like sweaters and hot chocolate are an easy connection to make. If you are a purveyor of fine knits you should definitely find your local chocolate artisan and create co-partnered holiday packages to warm hearts and minds. Sell them online, promote them on both of your business social media handles, or maybe even host a co-sponsored pop-up. Make sure to keep your customer in mind and consider other areas of their life where you can find a good partnership opportunity. Brainstorm a list of other businesses that fit your mission and reach out. If you want to feel extra inspired make sure you stop by the Zoo, take a photo, and use the hashtag #DCZooLights.
Partner with Local Charity
Tis the Season! We have all seen the prompt to donate a dollar to a good cause when checking out at the grocery store. D.C. is filled with socially-conscious millennials that wear Toms and Warby Parker because of their “Buy a Pair, Give a Pair” commitment. At a time of the year when everyone is buying gifts for loved ones, companies can encourage the good tidings of shoppers and bundle in a free item with purchase or donation to a charitable organization of your choice.
MAKE YOUR BRAND FESTIVE
There are several marketing tactics that can expand your visibility and reach this season. Take a look at a few examples below to leverage branding, production and outreach.
Show that your company is showing off its holiday season from your most visible piece of branding. Give your logo and website a holiday refresh. Add a little Santa Hat or make a holiday background for your social media avatars. We had a little fun with our own logo!
Video content has increasingly become the most engaging form of digital and social advertising. Shoot a few creative videos of your staff in the holiday spirit or your products and goods packaged for the holiday.
To really get a true sense of your impact this season, get a true head count on engagement. Open the doors at your location or arrange a pop up where you can let the holiday spirit increase your bottom line. You can have commemorative pictures with Santa, pass out hot chocolate and cookies, participate in or hold light display contests, while attendees purchase your goods and services. Even if you aren’t selling anything at your event, your brand will stay top of mind for the future. Make sure you grab their emails; they will come in handy later.
Digital campaigns can be an affordable way to reach a targeted new audience and your existing client base. Reward loyal customers with special holiday discounts (…and pssst offer the same discount to new customers, we won’t tell). It’s all in the messaging, use this time to be creative and personal.
Google, Facebook and Instagram have very user-friendly ad platforms that allow you to control your spend and reach your target market with fun holiday content. You can even market yourself organically on your own page. Here is one simple promotion we love from the local multicultural beauty shop The Brown Beauty Co-Op. #brownbeautycoop
To learn more about social media platforms that you can use to increase your ROI please take a look at our blog post on Cost-Effective Ad Types for Small Businesses.
Now is the time to turn up the lights and frequency on your remarketing campaigns. If you have taken advantage of digital advertising, you should really be allocating a portion of spend to customers who have engaged with your site and left. Bring them back with fun little graphics and phrases like “Santa told us you left something in the cart”.
Use your impressive collection of customer email addresses to send end of the year well wishes and holiday promotions. What a great time to offer a gift to your loyal customers and their friends for inviting new loyalists to your email list. Try something trendy and attention grabbing, especially in the subject line of the message. Pop out in your customer’s inbox with “Yuletide Greetings, 20% off all consultations!”
Whichever you decide to make this season a marketing success, SRB Communications wishes you a Happy Holiday!