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  • October 10, 2019

    Cost-Effective Ad Types for Small Businesses

    Knowing which platforms are best for a company or organization to advertise on depends on several factors and a hyper-focused understanding of your consumer. Who is your target audience? How old are they? Where do they live? What are their cultural experiences? These are just a handful of questions that can help shape what type of advertising your company needs.

     

    For many, especially if you have the budget, a good mix of traditional (print, TV, radio, outdoor) advertising and digital and social media advertising is best. However, for some small businesses and non-profit organizations, those traditional mediums are not financially feasible. Luckily, in today’s ever-evolving marketing world, digital and social media ads are the most effective ways to reach most audiences.

     

    Digital advertising allows companies to be nimble and try new things. You can test your ads and if they are not getting the traction you want, you can continue to swap them out in real-time until you find that sweet spot. For example, retargeting allows you to serve ads to your target audience no matter where they go online. It’s happened to you before; you’d been eyeing a new coffee pot on Amazon and then went to check sports scores on ESPN.com and you were served an ad of that same coffee pot you were just looking at. That is retargeting at work. This type of advertising is great not only because you can see who you are reaching, how many people are seeing your ad and clicking on your ad, but it is also a very cost-effective way to advertise.

     

    Social media ads are another way to make a big impact with your advertising online without spending a ton of money. The best social media platforms to advertise on currently are:

    • Facebook: Facebook has about 2 billion active users. That is a huge potential audience for your ads. However, you likely don’t need to reach the whole world. With Facebook ads you can run geographic-specific banner, native, full screen ads and video ads. They also offer detailed performance tracking with ability to make instant changes to your ads, if necessary.
    • Instagram: Instagram caters specifically to mobile users; enhanced targeting with paid ads; Instagram users tend to follow brands. Once users start seeing your ads, it is likely that some of those people will start following your Instagram account, which will increase your visibility and potential business leads.
    • Twitter: You may want to consider using Twitter Ads if you want to reach users who are very active in current events. Twitter also uses an auction system, which allows you to advertise by bidding on your ads, based around your budget. Then, you only pay for the ads that users take action on.
    • Snapchat: Snapchat is one of the best platforms for reaching mobile users in the 18-24-year-old range. If you need to reach a younger crowd, this is where you want to be, especially if you have interactive video ads.
    • LinkedIn: This is likely the best platform to advertise on if you are trying to reach business professionals. With LinkedIn, you can advertise in a few different ways, either with Sponsored InMail (sending direct messages to inboxes), Sponsored Content (in-feed ads), and Text Ads, which are pay-per-click ads, based on the amount of impressions the ad gets. Text ads are cost-effective because you only pay for ads that get impressions or clicks and because there are no graphics, you can create these very quickly.

    Because of the ability to identify your target market so specifically with digital and social ads, advertisers can reach exactly who they want, where they want, and how often they want.

     

    To learn more about cost-effective advertising strategies, reach out to us with any questions at any times. By using our advertising capabilities – traditional, digital or others – we can help your company deliver results. Learn more about our advertising and marketing services at SRB Communications.

  • October 3, 2019

    ARTECHOUSE: Experiential Marketing in the District’s Backyard

    We had the pleasure of attending the preview for “Lucid Motion”, the newest exhibition at Artechouse, an art museum dedicated to showcasing experiential and technology-driven works by local artists. This particular work, by Daito Manabe x Rhizomatiks Research, used light, music, next-level technology and dance to explore human motion.

    Earlier this year, Artechouse also showcased an exhibit themed in honor of Washington, D.C.’s iconic Cherry Blossom Festival. The exhibit had multiple rooms that ranged from recorded imagery on the wall of an underground abode to 3D interactions that visitors could activate using the Artechouse app on mobile devices.Visitors could use the app to activate dancing people, a nutcracker marching or moving shapes over a drink through the lens of a mobile device.

    Obviously, this venue is a great place for a family outing, date or a happy hour, or for marketers who are passionate about immersive experiences. We are moving beyond an era where you can simply share a message and hope people read it. Consumers are savvy, and with a world of options we are seeing a shift in decision-making that are rooted in people’s emotions. Experiential Marketing, tying people’s emotions to a service or product, has become the next big thing in marketing with a multitude of sponsorship opportunities for brands.

    Who will be the first to take this leap of faith?

  • September 24, 2019

    Meet Our New Team Member: Adiya Mobley

    We are very excited to welcome our newest team member to SRB Communications, Adiya Mobley,

    Vice President of Marketing and Communications. We thought it would be fun to have her answer a few questions about herself so we can learn more about her journey to SRB. Read on to find out what she had to say!

    Name: Adiya Mobley

    Hometown: Atlantic City, NJ

     

    Tell us a little bit about your background:

    I am what I like to say, “your everyday agency girl.” I have 10 years’ experience working at some of the leading marketing agencies in the world. And I’m ready to bring my breadth of experience in creative marketing, content, digital brand storytelling to

    SRB Communications and its roster of client partners. From entertainment to philanthropy, I have had a beautiful career working across several industries (one of the many perks working at an agency). And I’m passionate about bringing a multicultural lens to every project I have the opportunity to contribute to, which I believe gives me a competitive edge over the landscape of today’s marketers.

     

    Why did you want to work for SRB Communications?

    After meeting Dr. Brooks and the SRB team, I knew immediately I’d be able to make a significant impact to the work. SRB Communications has a culture of creativity, mentorship, leadership and inclusivity.

    I had the opportunity to first come on board at SRB Communications as a consultant, but then quickly felt empowered by the team to contribute in an even bigger capacity. Additionally, Dr. Brooks is a legend in her own right, and is the quintessential leader. I believe I can learn so much from her! This is a marketer’s dream come true.

     

    What has your career taught you? Tell us a little bit about your background:

    I’ve learned that marketing is multicultural at its core. And in order to make a positive brand impact, you need to create messaging and tell stories specifically for targeted communities.

     

    Describe yourself in 5 words:

    Integrity-Driven, Leader, Extroverted-Introvert

     

    Favorite movie:

    I have so many! Perhaps it’s a toss up between Love Jones and Forest Gump.

     

    Favorite book:

    This is another tough one! I’m currently rediscovering The Bluest Eye by the late, great Toni Morrison. That book is brilliant.

     

    What do you hope to accomplish in your new role?

    My goal is to bring best-in-class execution to the already incredible work we do at SRB Communications.

     

    Life motto:

    “Be a rainbow in some else’s cloud.”  -Maya Angelou

     

    We’re excited and happy to have Adiya on board!

    To keep track of what the SRB Communications is up to, follow us @SRBCommunications and make sure to visit our blog regularly

  • September 12, 2019

    Meet Our New Team Addition: Brea Hewitt

    We are very excited to welcome our newest team member to SRB Communications, Brea Hewitt. She has joined the team as an Account Executive and will be supporting the team with business development, account management and project management of our client roster. We thought it would be fun to have her answer a few questions about herself so we can learn more about her journey to SRB. Read on to find out what she had to say!

    Name: Brea Hewitt

    Hometown: I was raised in Houston and Ashburn, Va., but also lived in Dallas, Texas, Denver, Colo. and Madrid, Spain.

    Tell us a little bit about your background: I graduated from Boston University with a B.S. in Communications, Public Relations and a minor in Political Science. Shortly after college, I moved to Denver and started working as a project manager at a retail marketing agency. After a few years, I transitioned to another Denver agency as an Account Manager.

    Why did you want to work for SRB Communications? Dr. Brooks is a legend! She has so much experience and insight in the industry and I was really excited to have the opportunity to work under her tutelage.

    Describe yourself in 5 words: Competitive. Creative. Curious. Caring. Conscientious.

    Favorite movie: My favorite movie changes every week, but today it is High Crimes.

    Favorite book: I have so many! I’ve always loved Sci-Fi. If I had to narrow it down, I’d probably say the Dune Series” by Frank Herbert, “Hearts in Atlantis” by Stephen King and “The Century Trilogy” by Kevin Follett.

    What do you hope to accomplish in your new role?

    My hope is to learn something new every day.

    Life motto: “Keep your inner world loving and hopeful, and your outside world will begin to reflect exactly that.” – Cleo Wade

    We’re excited and happy to have Brea on board!

    To keep track of what the SRB Communications is up to, follow us @SRBCommunications and make sure to visit our blog regularly for updates!

  • August 19, 2019

    Building a Company Culture Worth Sharing

    Although we have been in business for 29 years now, we still get excited about receiving new awards and celebrating team member’s accomplishments! Recognition for the work we do and the skills on our team is what makes all of our hard work worth it in the end.

    At SRB Communications we pride ourselves on professional development. We have an environment that promotes creativity, inclusion and most importantly, growth. Most recently, our resident PR pro Amber Bentley, Communications & PR Manager, was nominated for “Outstanding Intern Supervisor” by The Washington Center from our most recent summer intern. The Washington Center is an independent, nonprofit organization that provides hundreds of students with state-of-the-art internships, and we are a proud partner of the program.

    This isn’t the first time that an SRB team member has been nominated for this award and it really speaks to the commitment and work ethic of our staff. Receiving award nominations for the agency is indeed a true honor, but nominations for individual team members means so much to us. We are so proud of the impact that we make on others, beyond the walls of SRB Communications. Not only is our team getting nominated for awards, but others are enrolled in prestigious professional development programs, speaking on conference panels, and so much more.

    We have a culture that promotes productivity and passion which creates the great work environment that is SRB.

    #SRBProud

     

  • August 9, 2019

    The Secret Life of a Communications Intern in D.C. (Part 3)

    So you know the saying, “everything must come to an end”?  Well, I wish that wasn’t the case with my internship because over the past 10 weeks, I have had one of the best experiences of my life. When I first called SRB Communications about an internship position, I never thought I would end up getting so attached to this agency. I remember walking in my first day questioning if I was the right person for this role, or if I even had the skills to qualify. Now, weeks later, I’m leaving confident knowing I did my best. All in all, I’m extremely grateful for the chance SRB Communications gave me.

    I can’t believe how fast the summer flew by! Just when I started to get use to the city, the metro and the FOOD! The metro I can sure enough live without, but the food here is AMAZING. It’s better than Philadelphia and I’m going to miss it so much! I have never been to a place that has so many vegan options. I might just have to come back for that, lol.

    But, on a serious note, the amount of information I learned and the experience I received is beyond explanation. I never knew I would be coming to work at such a popular agency! In the beginning of my internship I came in with production experience, but I leave here today gaining new knowledge in public relations, marketing, advertising, digital campaigns, rebranding strategies, social media analytics, and more.  I have become such a diverse, well-rounded young professional and I can only give thanks to the most dynamic, incomparable, multicultural agency there is.

    Today, I want to leave you guys with some tangible advice that you can take with you, possibly on your next internship, your job or maybe just for personal use.

    1. Don’t be afraid to ask for help! Personally, I am independent, like I am sure many of you are. Pride can get in the way sometimes, but it’s okay to ask questions, especially when you have a team that supports you.
    2. Stop being so hard on yourself! Understand mistakes happen; it’s all a part of life. Sometimes, we do not give ourselves enough credit! Remember, you are doing great.
    3. Surround yourself with like-minded people. It feels great being around people with the same goals and attributes in life. Like the quote goes, “you are who you surround yourself with” so select a good group!
    4. Failure is natural! Remembering in every failure or negative moment there is a lesson. One of my favorite quotes is, “Think like a queen. A queen is not afraid to fail. Failure is another step to greatness.”
    5. Finally, have fun! Learn how to enjoy what you do; it will make your days easier. Smiling can lead to happiness. Life is too short to be unhappy!

    So thank you to everyone that has played apart in making this such an extraordinary experience! To my readers out there, I’ll be back. Don’t be surprised if you see a picture, video or blog post of #SItheFuture in the future… get it, lol? To the clients I have met, thank you for giving me the opportunity to work on such important projects. To the colleagues of SRB Communications, thank you for treating me with great respect and allowing me to get a chance to know you. And last but not least, to the excellent team at SRB Communications, thank you for putting your trust in me to carry out the plan and goals of this award-winning agency! You all will surely be missed.

     

    Best,

    #SItheFuture

     

     

  • July 24, 2019

    The Secret Life of a Communications Intern in D.C. (Part 2)

    Hello blog readers!

    “SIthefuture”, SRB’s favorite Summer 2019 Intern is back in action. Truth be told, I’m the only Summer intern (lol)! I’m here to tell you all about what has happened over the last few weeks. Sorry, I couldn’t get to you sooner, but I’m back like I never left.

    Interning at SRB Communications has been so much fun. I have been producing videos, working on creative projects and I even had the pleasure of sitting in on a weekly client meeting. I was so grateful for the opportunity, but even more thankful that I was allowed to represent the agency.

    Now, let’s get down to business. Since being in D.C. this summer, I have started to learn the ins and out of being an exceptional professional. If you’re fresh out of college like me, then you don’t want to miss this. All of these are wonderful tips that can help you succeed in your career.

    1. Exercise your people skills: Effective communication can help build relationships.
    2. Take Initiative: Be the first one to do a task! You’ll stand out.
    3. Be inquisitive: Learn as much as you can about the company! Do your research.
    4. Meet deadlines: Plan ahead, you want to be reliable.
    5. Be a team player: Having the ability to work well with others is a great skill, and it also builds trust.
    6. Time management: This helps you focus better, accomplish more and lower your stress.
    7. Be organized: Create a calendar and be on top of your tasks. This will help in the long run.

    “So, what have you been up to outside the office?” Oh, I thought you’d never ask!

    First and foremost, yes, I learned how to use a Metro card properly (lol check out our last post blog post to learn why this is an accomplishment for me!)… It was a rough couple of days, but I am here to tell you that if I can do it, you can do it. Especially in the mornings, when everyone is trying to rush on the escalator and all you hear is “Hurry up, you’re not moving fast enough.” Well, excuse me sir!

    Also, the food here is GREAT, especially the vegan options. Lately I have chosen to go grocery shopping and cook the majority of the time. Boring? I know, right. Well, when you are a recent graduate and trying to save money that’s what you have to do. Also, I have learned the importance of going to bed on time. I can never stay up past 9:00 p.m. which is mind blowing to me.

    Anyways, that’s all I have for you today. I hope you enjoyed reading what I’ve been up too and as always, please leave us a comment and let us know what you’d like to hear more of.

     

    Sincerely,

    SItheFuture, also known as Aasiyah, the Communications Intern

  • June 25, 2019

    It’s Our Anniversary!

    The Roaring 20s is Coming to an End

    A diary entry from SRB Communications
    Written by: Michaela Blanchard, VP of Marketing

    Dear 29-Year-Old Self,

    Since this is the last year of our 20s, I think we should make a few resolutions for us to achieve before we hit the big 3-0. Time has flown by. Another year older and wiser. We should be proud of ourselves. We have made tons of friends a.k.a clients, along the way. Among them are Pepco Holdings, Washington Gas, Baltimore Gas and Electric (BGE), WSSC, the Democratic Congressional Campaign Committee (DCCC), University of the District of Columbia (UDC), Howard University, Bowie State University, The Advancement Project, Events DC, and most recently DC Water.

    This year, let’s be more intentional about how we interact with our “friends” and our beloved Washington, D.C. Community. Which brings us to step one.

    Be More Engaged. We will not only be attending events, but we’re sending out some invites as well. So, let’s make sure our ball gown is pressed and we are ready to lace up our cleats. Expect the unexpected!

    Make more time for ourselves. I know we are so proud of the work that we do for our “friends”. And apparently the world is, too. We have received more than 200 awards, locally and internationally. So, starting today, we’re going to tap into our strengths for our self. We’re talking advertising, content marketing, graphic design, PR, social media, and programmatic advertising.

    Make more long-term friendships. Our network is so large because we have such a big heart. Let’s never lose sight of that. Let’s support more causes, nurture more small businesses, create more scholarship funds, serve on more boards, and continue to speak for our multicultural brothers and sisters.

    Hakuna Matata. It means no worries…for the rest of your days…its our problem free philosophy. Ok, you’re right that was from Lion King. It’s our job to be cool under pressure with tight deadlines – media buying and placement, am I right? We will always be cool as a cucumber. But also, we should really go see the new Lion King … for research purposes, of course!

    Well that’s all for now! Let’s make our future 30-year-old, self-proud this year, because it’s going to be a big one. We’re going to get a makeover, throw extravagant parties, and create real Instagram-worthy moments starting in January 2020! Wait until they see us then!

     

    Sincerely,

    28-Year-Old SRB