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  • February 17, 2020

    3 Emerging Social Media Platforms Every Brand Should Be Using

    Life moves fast, but technology moves faster. It sometimes seems impossible to keep up with the trends. What’s the latest iPhone? Which virtual reality system is best? Then, of course, there is social media. There are the tried and true media giants like Instagram, Facebook, and Twitter, however, other companies are constantly competing to be the next big platform. For any business, it’s key to keep track of who the emerging players are and incorporate these platforms in an effective way.

    TikTok
    It seemingly came out of nowhere, but since 2018, TikTok has accumulated around a half billion active monthly users worldwide and is currently rated the #1 free app in the App Store. It is a short-form video platform that evolved from apps like Vine and Musical.ly and lets users edit videos overlaying them with music or dialogue, text, emoticons, special effects, hashtags and/or filters. It is heavily used by and targeted towards Generation Z, people born between 1997 and 2010, as a form of entertainment. It is because of this reason that many companies have joined the platform to try and engage with the younger demographic. Companies like the NBA, Mountain Dew, Chipotle, and even the United Nations’ International Fund for Agricultural Development (IFAD) have started accounts. TikTok is most attractive because it is not nearly as saturated as Facebook, Instagram and Twitter, and as a result, is a much cheaper platform to advertise your service or product.

    Caffeine
    Caffeine is a live-streaming service battling for market share against similar streaming platforms like Twitch, Mixer, and YouTube. The service lets users create a live broadcast where viewers can, in real-time, interact and comment on the broadcast being hosted. However, unlike other streaming services, Caffeine prides itself on its use of internal moderators and machine learning to prevent inappropriate content from being discovered on its platform. With a heavy push for celebrity content focused on sports, entertainment and pop culture, Caffeine is trying to create curated live-streaming experiences that allow for social discovery through the streams your friends are watching or brand promotions. Caffeine shows great potential for businesses looking to host live Q&A’s, showcase an unveiling, or give a tour of their facilities.

    Lasso by Facebook
    Lasso is a direct competitor of TikTok but with only a fraction of the users. Facebook has seen a large decrease in young users on their site, so Lasso became its method to capture their attention. Lasso allows you to create short videos with filters and music overlaid the same way you’d see on TikTok. Users are able to share their videos with other platforms like Facebook and Instagram. Although small, many believe that Lasso stands a good chance of becoming the next big social platform since it is owned by Facebook and has access to its massive resources. It may be almost an exact copy TikTok, but Facebook and its partner companies have a way of surpassing their competition and dominating market share.

     

    So, the next question is how do you use this technology effectively for your business? Adding newer social platforms into your marketing strategy is just another way to expand your reach as a business and acquire new audiences. You can use it in a similar way you would use Facebook and Instagram by tailoring content to the channel and audience. The key to success on any social medium is creating compelling content that elicits an emotional response (i.e. joy, empathy, excitement, anger, etc.) through authentic storytelling. By being an early adopter of these newer platforms, you won’t be competing for attention with millions of other brands and you can create smaller, personalized communities that are more engaged with and loyal to your brand. If it makes sense for your business, it can be a smart and affordable strategy to incorporate emerging social media; you never know when it might pay off.

    If you’re interested in helping to advance your business through the magic of social media marketing, contact us today.

     

     

     

  • February 7, 2020

    The Washington Blade: A Case Study on Multicultural Advertising in LGBTQ Communities

    Challenge:
    Pepco and its parent company, Exelon, have long been leaders in diversity and inclusion programs, but they wanted a stronger presence with DC’s multicultural communities particularly among its LGTBQ customers. As Pepco’s multicultural agency, SRB Communications was uniquely positioned to engage with this diverse group in a compelling and highly targeted way. Our main objective was to build brand awareness of Pepco’s key initiatives as they relate to the underserved populations in the District. However, it was also important to position Pepco executives as inclusive leaders who understand the nuances and experiences of LGBTQ communities it serves.

    The Work:
    To address the objectives, SRB Communications executed a sponsorship on behalf of Pepco with the Washington Blade. The Blade is the oldest LGBT newspaper in the U.S. covering the latest gay, lesbian, bisexual and transgender news in Washington, DC and the sponsorship coincided with the its 50th anniversary. Through the sponsorship campaign, we were tasked with creative direction for both digital and print advertisements placed with the Blade and content writing for four thought leadership articles highlighting Pepco’s executives who have focused on creating safe and meaningful spaces for the LGBTQ community in the workplace. Our executed media buy and advertising placements with Washington Blade consisted of (8) run-of-site digital ads on the Washington Blade website, (23) full-page ad placements in the Washington Blade print publication, (5) dedicated email blasts which featured the four thought leadership articles and (6) weekly email blasts.

    The Results:

    • The digital ad campaign achieved an overall 298,700 impressions
    • Dedicated e-blasts garnered an impressive 2.21% CTR
    • Print ads were circulated to a readership of 2,100,000

    Overall, we were able to provide a strong, consistent presence within the LGBTQ community that Pepco services throughout the year. But most importantly, the work was meaningful, and we couldn’t be prouder of the impact.

  • December 17, 2019

    Marketing Trends for 2020

    Since we are nearing the end of 2019, and quickly approaching Q1 of 2020, we thought we would give you a heads up on what marketing trends to consider when you’re trying to reach your customers next year.

     

    Video Remains King – This one is a no-brainer. Many surveys and studies show that video has been and is increasingly becoming the preferred way customers learn about products and services. These videos need to be easy to digest, transparent, and short.

     

    Nobody is going to watch a three-minute, highly technical video, on Instagram for example, that explains your product or service. Those videos are helpful once you have already drawn the customer in, but for marketing purposes, keep it simple, visually appealing, and short.

     

    Consumers and other businesses know when your message isn’t authentic, so stay true to your brand. Transparency with your marketing can go a long way to help you gain trust of your intended customer.

     

    Another thing to consider is the platform your video will live on. In general, you want to shoot video horizontally, but for platforms like Instagram or Snap Chat, you should shoot vertically.

     

    Google Ads – You may not know that Google Ads have been around now for 19 years. While it has always been a great, cost-effective marketing tactic for businesses, it is getting even better, and will become one of the standard marketing tools, moving forward. The smart bidding and automation on Google Ads allow for real-time optimization that will allow you to maximize conversions for a lot less money than you might spend with traditional marketing avenues.

     

    Social Media Ads – You may have noticed by now that there is a theme here of digital marketing. You want to reach people where they spend most of their time. Social media apps are where people spend loads of time, so going into 2020, you definitely want to put marketing dollars into social ads on Facebook, Twitter, Instagram, YouTube and Snap Chat (depending on your target market). Of course, not all these platforms work for all industries, so research which ones your target demographics use. Like Google Ads, most of these apps allow for real-time optimization so you can see what ads are working and which may not be.

     

    Digital Audio – If you listen to music or podcasts, there is a good chance you’re using a service like Spotify, Pandora, Apple Music, iHeart, etc. Guess what? It’s likely that your customers are too. Placing ads on these platforms can sometimes be costly but have shown to be very effective. These platforms have hundreds of millions of users per month and half of those users use free accounts that contain ads.

     

    Spotify’s granular targeting allows you to narrow your audience by age & gender, language, interest & behaviors, playlist, genre, platform, location and time of day. That means you can get in front of the people you know are interested in what you are offering and not waste dollars on people who might just tune you out on traditional radio, for example.

     

    Personalized Marketing / Retargeting – This is going to become a very important marketing tactic in 2020. Traditionally, marketing has been a company putting out generic ads to general market or targeted audiences. Customers want to become part of the experience and see your brand where they spend time. They are also more likely to engage with your brand if they feel they are getting something in return. Trends have begun moving into the personalized marketing space by offering coupons, free white paper downloads, etc. but this will become increasingly important moving forward.

     

    This can seem overwhelming and challenging but utilizing a content personalization engine can make it easier. With this, you can capture information about audience such as where they are visiting and clicking, how much time they spend on a site, their purchase history, search terms, and a lot of other data. Then you can determine who your intended audience is, where your ads should go and how you can stay in front of them and provide them valuable recommendations based on their behavior.

     

    Of course, there are other trends to watch out for in 2020 that you should begin to utilize to create an effective marketing plan. Other things to look for are:

    • Interactive Content – This is content that is geared mostly to mobile users, which is where users are spending their time more and more. This includes marketing content, such as quizzes, surveys, guides, tutorials, VR content, calculators, etc.
    • Voice Search – With the advent and popularity of Apple’s Siri and Google’s ‘okay Google’, it is important that your SEO search terms, and marketing are optimized to work with these services.
    • Over-The-Top Marketing – marketing to the cord-cutters who use services such as Netflix, Hulu, Apple TV, etc.

    Marketing is a constantly evolving and fascinating world. The technology available enables marketers to quickly and cost-effectively reach their intended audiences like never before. Customers now demand easy and fast to digest, personalized content. Using the above-mentioned trends, you will set your business up for a prosperous 2020.

  • December 6, 2019

    HOLIDAY MARKETING TIPS FOR SMALL BUSINESSES

    It’s beginning to look a lot like… the holidays! In the spirit of this festive season (and all of the creative brand campaigns going around,) we wanted to share some marketing tips with our fellow small businesses. There are many affordable ways that you can grow your customer base and help others in the process. Take a look at these three holiday-friendly marketing strategies that will help expand your client base and profits.

    SPIRITED CROSS-PROMOTION

    What do we love more than fusing creative talents? Very few things. Below are examples on how to collaborate with companies that tap into your for-profit side and your charitable heart. 

    Partner with another small business

    Pepco and Smithsonian’s National Zoo made magic a few years ago by partnering for ZooLights powered by Pepco. Animals and power might not have been the most obvious connection, but it has turned into a holiday tradition that activates the Zoo in the colder, less visited months of winter. The website boasts that “more than 500,000 environmentally friendly LED lights transform the Zoo into a winter wonderland!” Visitors can do their holiday shopping, enjoy live performances, eat goodies, and take advantage of the social media worthy moments including a step-and-repeat and photo frame (one that SRB actually designed…shameless plug)!

    What if you’re a small business? Partnerships can happen at any level. Holiday classics like sweaters and hot chocolate are an easy connection to make. If you are a purveyor of fine knits you should definitely find your local chocolate artisan and create co-partnered holiday packages to warm hearts and minds. Sell them online, promote them on both of your business social media handles, or maybe even host a co-sponsored pop-up. Make sure to keep your customer in mind and consider other areas of their life where you can find a good partnership opportunity. Brainstorm a list of other businesses that fit your mission and reach out. If you want to feel extra inspired make sure you stop by the Zoo, take a photo, and use the hashtag #DCZooLights.

    Partner with Local Charity

    Tis the Season! We have all seen the prompt to donate a dollar to a good cause when checking out at the grocery store. D.C. is filled with socially-conscious millennials that wear Toms and Warby Parker because of their “Buy a Pair, Give a Pair” commitment. At a time of the year when everyone is buying gifts for loved ones, companies can encourage the good tidings of shoppers and bundle in a free item with purchase or donation to a charitable organization of your choice.

     

    MAKE YOUR BRAND FESTIVE

    There are several marketing tactics that can expand your visibility and reach this season. Take a look at a few examples below to leverage branding, production and outreach.

    Branding

    Show that your company is showing off its holiday season from your most visible piece of branding. Give your logo and website a holiday refresh. Add a little Santa Hat or make a holiday background for your social media avatars. We had a little fun with our own logo!

    Production

    Video content has increasingly become the most engaging form of digital and social advertising. Shoot a few creative videos of your staff in the holiday spirit or your products and goods packaged for the holiday.

    Outreach

    To really get a true sense of your impact this season, get a true head count on engagement. Open the doors at your location or arrange a pop up where you can let the holiday spirit increase your bottom line. You can have commemorative pictures with Santa, pass out hot chocolate and cookies, participate in or hold light display contests, while attendees purchase your goods and services. Even if you aren’t selling anything at your event, your brand will stay top of mind for the future. Make sure you grab their emails; they will come in handy later.

     

    HOLIDAY ADVERTISING

    Digital campaigns can be an affordable way to reach a targeted new audience and your existing client base. Reward loyal customers with special holiday discounts (…and pssst offer the same discount to new customers, we won’t tell). It’s all in the messaging, use this time to be creative and personal.

    Display Ads

    Google, Facebook and Instagram have very user-friendly ad platforms that allow you to control your spend and reach your target market with fun holiday content. You can even market yourself organically on your own page. Here is one simple promotion we love from the local multicultural beauty shop The Brown Beauty Co-Op. #brownbeautycoop

    To learn more about social media platforms that you can use to increase your ROI please take a look at our blog post on Cost-Effective Ad Types for Small Businesses.

    Remarketing

    Now is the time to turn up the lights and frequency on your remarketing campaigns. If you have taken advantage of digital advertising, you should really be allocating a portion of spend to customers who have engaged with your site and left. Bring them back with fun little graphics and phrases like “Santa told us you left something in the cart”.

    Email Marketing

    Use your impressive collection of customer email addresses to send end of the year well wishes and holiday promotions. What a great time to offer a gift to your loyal customers and their friends for inviting new loyalists to your email list. Try something trendy and attention grabbing, especially in the subject line of the message. Pop out in your customer’s inbox with “Yuletide Greetings, 20% off all consultations!”

    Whichever you decide to make this season a marketing success, SRB Communications wishes you a Happy Holiday!

  • November 1, 2019

    29Rooms: “Expand Your Reality” in Washington, D.C.

    For the first time ever, Refinery 29 took their interactive exhibit, 29Rooms, on the road and this year’s theme, “Expand Your Reality”, promised to “connect you to your curiosity and unlock your sense of wonder through mind-bending creativity and bold collaborations.”

    The DC event took place at the DC Armory with installations that were a mishmash of art, activism, marketing and corporate sponsorship under the Refinery29 brand. The exhibit allowed visitors to meander through 29 distinct experiences created by local DC artists Kali Uchis, Yvette Mayorga, NNEKKA and many others.

    Here is a quick overview of the installations that really caught my eye:

    • Dream Doorways (Collaboration with Kali Uchis): This room put you in a surreal alternate universe to interpret your thoughts, dreams and unconscious.
    • 29 Questions: This room was a social experiment that asked visitors to disconnect from technology and engage with a stranger by asking each other questions.
    • The Art Park (Collaboration with Yvette Mayorga, Dan Lam, NNEKKAA, Hanski, and Trap Bob): A climbable staircase that created a canvas that explored unique ways of showcasing art through playful and creative composition.
    • Dance Break: This room got people dancing by offering up an awesome soundtrack.
    • A Long Line of Queendom (Collaboration with Unbothered): This room was a celebration of and dedication to Black millennial women and the truths that make up their experiences.

    In terms of corporate sponsorship, the American Civil Liberties Union (ACLU) did the experience better than others. ACLU’s exhibit, The Values Stand, was an Andy Warhol-like “news stand” that fit in seamlessly with Refinery 29 branding. It pushed a message of community activism by getting people to pledge to better their communities through voting and signing up for ACLU’s community volunteer teams.

    Other brand sponsorships at the event felt a little out of place at the exhibit and there seemed to be a disconnect between the sponsor’s brand and the Refinery 29 brand.

    Personally, I believe the intent of the exhibit was to showcase the art and create space for conversation about the cultural landscape and political climate. But in reality, I don’t think that 29Rooms pushed enough to expand that conversation, rather it offered up an opportunity for people to take selfies with corporately branded art.

    With that being said, the event was a really fun time. It provided a great introduction to the creativity of some of DC’s best artists and I now have enough selfies to get me through the next few months of #throwbackthursdays.

  • October 30, 2019

    SRB Celebrates National Women’s Small Business Month

    At SRB Communications, we recognize the fiercely talented women entrepreneurs who are paving the path for their peers.

    I’ve been an entrepreneur for 29 years. As we approach our 30th anniversary, I often marvel at the ways SRB Communications has grown in new business, strategic partnerships and retaining the absolute best marketing talent in town. I am also humbled at how entrepreneurship has brought me closer to other strong women business owners across generations – some who I’ve mentored and some who have mentored me. I am filled with gratitude when I think of the ways these women have impacted my life as an entrepreneur.

    This month, we celebrate National Women’s Small Business Month, which means it’s time to honor women-owned businesses everywhere, as well as the progress female entrepreneurs have made over the years. As I reflect on my years as an advocate of women entrepreneurs and the significance of this month, I am reminded of the strides women have made in business and entrepreneurship. According to the latest American Express State of Women-Owned Businesses Report, the growth of women-owned businesses continues at a rapid pace.

    As I honor other women entrepreneurs for their contributions to business, I am also humbled by the advances I’ve seen in my own business, SRB Communications, which was recently recognized by the National Minority Supplier Development Council (NMSDC). Last week, I attended the NMSDC Conference in Atlanta, Ga., where SRB Communications won the 2019 Supplier of the Year award. This was truly an honor because as much as I’ve accomplished throughout my career, the Supplier of the Year award is a testament to the hard work of the SRB team, both nationally and the local honor we received in 2018 from the CRMSDC to position us for the national win. I am proud to say that the staff of SRB Communications is 85% women. And as I continue to grow this business, it is crucial that I continue to invest in other women and diverse communities just as our Fortune 100 clients have invested in us.

    Every Monday morning at our weekly SRB staff meeting, we dedicate a portion of the time to an agenda item we call “Lessons Learned.” It’s a point of discussion for our team to share their wins, challenges and areas of opportunity learned from the campaigns we execute. In Atlanta last week, I started to think about the lessons I’ve learned growing a business in marketing and advertising, being an award-winning diverse supplier to some of the biggest utility companies in the mid-Atlantic region, government and transportation agencies, higher education institutions, and leading a team of marketing experts that is also representative of today’s diverse America.

    Here are three of my biggest lessons learned:

    Lesson 1: Build your board of advisors.

    You can learn from your own experience, but it’s better to learn from other people’s experience, especially when those same people have achieved success in the same field as you and other fields. Turn to these women and men for advice on how to run your business. A board of advisors can advise you on your finances and human resources, but also offer strategies to marketing the business and growth in areas you may not be proficient in.

    Lesson 2: Trust and invest in your people.

    As an entrepreneur it’s easy to take on all of the responsibilities required to run your business — though it’s not easy to manage them all. Your team is your biggest asset and a great representation of the work you do. Choose people who not only are good at doing the work but are also a good cultural fit. And make sure you feel empowered to delegate the work, as necessary. You hired them for a reason. Trust they will be able to do their jobs.

    Lesson 3: Embrace new technologies.

    Smart business owners should take advantage of new tools to help manage their business. For instance, digital marketing tools like social media, newsletters and blog writing is a great way to grow your customer base, network with other business owners and helps you lean into the way people are communicating these days.

    Do you have other resource suggestions for women business owners? Which resources have been the most beneficial to you? Let us know in the comment section below.

  • October 16, 2019

    SRB Communications Wins 2019 Supplier of the Year Award from the National Minority Supplier Development Council (NMSDC)

    Washington, D.C. October 15, 2019 – SRB Communications received the 2019 Supplier of the Year Award in the Class II category ($1 million to $10 million in revenue) from the National Minority Supplier Development Council (NMSDC). This award recognizes outstanding minority business enterprises (MBEs) for their business growth and development, operational success, support of other minority businesses, and active participation in the community.

    SRB Communications was nominated for the award by Pepco Holdings – an Exelon company, and one of the agency’s Fortune 100 corporate clients since 1996. Currently, SRB Communications serves as the multicultural agency of record for the utility, serving the Washington, D.C. region, southern New Jersey and Delaware. The agency currently has had several multi-year contracts with the utility over the years including providing communications and community outreach work for a multi-year infrastructure project that will modernize the energy grid in the District of Columbia and areas in the state of Maryland.

    The national awards event, which was held on October 14, 2019 at the Georgia World Congress Center in Atlanta, GA, recognizes minority entrepreneurs who have excelled in providing quality services and products to major corporations that have a strong commitment to supplier diversity. NMSDC has 23 affiliate regional offices. Each of the affiliate councils selected regional winners over the past year, totaling approximately 92 MBE businesses in the final four revenue categories.

    In 2018, SRB Communications was recognized as Supplier of the Year by the Capital Region Minority Supplier Development Council (CRMSDC). Only 16 of these regional award recipients rose to the national level across the four revenue categories of which SRB Communications was one of them. Ultimately, SRB Communications won the national title in the Class II category.

    SRB Communications is a full-service advertising, marketing and PR agency in Washington, D.C., with satellite offices in Baltimore and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. We are storytellers who deliver integrated advertising solutions through all media channels. For more information visit www.srbcommunications.com.

  • October 10, 2019

    Cost-Effective Ad Types for Small Businesses

    Knowing which platforms are best for a company or organization to advertise on depends on several factors and a hyper-focused understanding of your consumer. Who is your target audience? How old are they? Where do they live? What are their cultural experiences? These are just a handful of questions that can help shape what type of advertising your company needs.

     

    For many, especially if you have the budget, a good mix of traditional (print, TV, radio, outdoor) advertising and digital and social media advertising is best. However, for some small businesses and non-profit organizations, those traditional mediums are not financially feasible. Luckily, in today’s ever-evolving marketing world, digital and social media ads are the most effective ways to reach most audiences.

     

    Digital advertising allows companies to be nimble and try new things. You can test your ads and if they are not getting the traction you want, you can continue to swap them out in real-time until you find that sweet spot. For example, retargeting allows you to serve ads to your target audience no matter where they go online. It’s happened to you before; you’d been eyeing a new coffee pot on Amazon and then went to check sports scores on ESPN.com and you were served an ad of that same coffee pot you were just looking at. That is retargeting at work. This type of advertising is great not only because you can see who you are reaching, how many people are seeing your ad and clicking on your ad, but it is also a very cost-effective way to advertise.

     

    Social media ads are another way to make a big impact with your advertising online without spending a ton of money. The best social media platforms to advertise on currently are:

    • Facebook: Facebook has about 2 billion active users. That is a huge potential audience for your ads. However, you likely don’t need to reach the whole world. With Facebook ads you can run geographic-specific banner, native, full screen ads and video ads. They also offer detailed performance tracking with ability to make instant changes to your ads, if necessary.
    • Instagram: Instagram caters specifically to mobile users; enhanced targeting with paid ads; Instagram users tend to follow brands. Once users start seeing your ads, it is likely that some of those people will start following your Instagram account, which will increase your visibility and potential business leads.
    • Twitter: You may want to consider using Twitter Ads if you want to reach users who are very active in current events. Twitter also uses an auction system, which allows you to advertise by bidding on your ads, based around your budget. Then, you only pay for the ads that users take action on.
    • Snapchat: Snapchat is one of the best platforms for reaching mobile users in the 18-24-year-old range. If you need to reach a younger crowd, this is where you want to be, especially if you have interactive video ads.
    • LinkedIn: This is likely the best platform to advertise on if you are trying to reach business professionals. With LinkedIn, you can advertise in a few different ways, either with Sponsored InMail (sending direct messages to inboxes), Sponsored Content (in-feed ads), and Text Ads, which are pay-per-click ads, based on the amount of impressions the ad gets. Text ads are cost-effective because you only pay for ads that get impressions or clicks and because there are no graphics, you can create these very quickly.

    Because of the ability to identify your target market so specifically with digital and social ads, advertisers can reach exactly who they want, where they want, and how often they want.

     

    To learn more about cost-effective advertising strategies, reach out to us with any questions at any times. By using our advertising capabilities – traditional, digital or others – we can help your company deliver results. Learn more about our advertising and marketing services at SRB Communications.

  • October 3, 2019

    ARTECHOUSE: Experiential Marketing in the District’s Backyard

    We had the pleasure of attending the preview for “Lucid Motion”, the newest exhibition at Artechouse, an art museum dedicated to showcasing experiential and technology-driven works by local artists. This particular work, by Daito Manabe x Rhizomatiks Research, used light, music, next-level technology and dance to explore human motion.

    Earlier this year, Artechouse also showcased an exhibit themed in honor of Washington, D.C.’s iconic Cherry Blossom Festival. The exhibit had multiple rooms that ranged from recorded imagery on the wall of an underground abode to 3D interactions that visitors could activate using the Artechouse app on mobile devices.Visitors could use the app to activate dancing people, a nutcracker marching or moving shapes over a drink through the lens of a mobile device.

    Obviously, this venue is a great place for a family outing, date or a happy hour, or for marketers who are passionate about immersive experiences. We are moving beyond an era where you can simply share a message and hope people read it. Consumers are savvy, and with a world of options we are seeing a shift in decision-making that are rooted in people’s emotions. Experiential Marketing, tying people’s emotions to a service or product, has become the next big thing in marketing with a multitude of sponsorship opportunities for brands.

    Who will be the first to take this leap of faith?

  • September 24, 2019

    Meet Our New Team Member: Adiya Mobley

    We are very excited to welcome our newest team member to SRB Communications, Adiya Mobley,

    Vice President of Marketing and Communications. We thought it would be fun to have her answer a few questions about herself so we can learn more about her journey to SRB. Read on to find out what she had to say!

    Name: Adiya Mobley

    Hometown: Atlantic City, NJ

     

    Tell us a little bit about your background:

    I am what I like to say, “your everyday agency girl.” I have 10 years’ experience working at some of the leading marketing agencies in the world. And I’m ready to bring my breadth of experience in creative marketing, content, digital brand storytelling to

    SRB Communications and its roster of client partners. From entertainment to philanthropy, I have had a beautiful career working across several industries (one of the many perks working at an agency). And I’m passionate about bringing a multicultural lens to every project I have the opportunity to contribute to, which I believe gives me a competitive edge over the landscape of today’s marketers.

     

    Why did you want to work for SRB Communications?

    After meeting Dr. Brooks and the SRB team, I knew immediately I’d be able to make a significant impact to the work. SRB Communications has a culture of creativity, mentorship, leadership and inclusivity.

    I had the opportunity to first come on board at SRB Communications as a consultant, but then quickly felt empowered by the team to contribute in an even bigger capacity. Additionally, Dr. Brooks is a legend in her own right, and is the quintessential leader. I believe I can learn so much from her! This is a marketer’s dream come true.

     

    What has your career taught you? Tell us a little bit about your background:

    I’ve learned that marketing is multicultural at its core. And in order to make a positive brand impact, you need to create messaging and tell stories specifically for targeted communities.

     

    Describe yourself in 5 words:

    Integrity-Driven, Leader, Extroverted-Introvert

     

    Favorite movie:

    I have so many! Perhaps it’s a toss up between Love Jones and Forest Gump.

     

    Favorite book:

    This is another tough one! I’m currently rediscovering The Bluest Eye by the late, great Toni Morrison. That book is brilliant.

     

    What do you hope to accomplish in your new role?

    My goal is to bring best-in-class execution to the already incredible work we do at SRB Communications.

     

    Life motto:

    “Be a rainbow in some else’s cloud.”  -Maya Angelou

     

    We’re excited and happy to have Adiya on board!

    To keep track of what the SRB Communications is up to, follow us @SRBCommunications and make sure to visit our blog regularly