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  • June 26, 2020

    SRB 30th Anniversary

    This year, SRB Communications is celebrating its 30th anniversary. Since starting in the third bedroom of the home she shared with her husband in 1990, the company has evolved into a full-service boutique advertising and marketing agency with offices in Washington, D.C., Baltimore and New York City.

    The company and its CEO, Sheila Dean Brooks, have won hundreds of local, regional and national awards. And former employees have gone on to jobs at major corporations, media companies and the U.S. government. During the process, Brooks has gone on to receive her master’s degree and Ph.D. From Howard University.

    Those are all incredible feats, especially considering that one-third of small businesses in the U.S. fail in their first two years of operation, and half are gone in five years.

    “I can’t emphasize enough the importance of being a lifelong learner and staying ahead of the curve,” Brooks says. “The digital landscape has truly transformed our world. We can see now, more than ever, how important it is to the way we do business and live our lives.”

    Sheila Dean Brooks started SRB Communications in 1990 with a business partner in the third bedroom of her home in suburban Maryland after spending nearly 13 years as a television reporter, producer and news anchor in markets in Texas, Washington state and Washington, D.C.

    The company started as a partnership focused on television and video production, but quickly within a few months evolved into a sole proprietorship.

    The following year was critical in the growth of the company. Brooks hired her first employee and received its first government contract. By 1992, SRB moved into its first “real” office space, at 15th and K Streets, NW, in Washington, D.C. one block from where the company is today. 

    By 1995, the company had purchased production equipment and became a full-fledged TV and video production company, with a slogan From Script to Screen. Clients included TV One, America’s Most Wanted, BET, and WBAL-TV in Baltimore.

    By 2008, with the housing recession in full swing, and the TV and video production business changing quickly and dramatically, SRB pivoted into advertising and marketing with a focus on multicultural audiences.

    Today, the company has won more than 200 national and international awards for production and advertising and marketing campaigns. Clients include Exelon Corp., Pepco, Washington Gas, DC Water, Baltimore Gas and Electric, University of the District of Columbia, Bowie State University and Events DC, which operates the DC convention center and sports arena network.

    “My passion in serving multicultural audiences has led me to a purpose that is both profitable and valuable,” Brooks says. “I can’t give up on that. The work I do is not solely for me. I’ve invested in so many lives and so many people have invested in me.”

  • June 12, 2020

    SRB Communications Wins Two International 2020 Communicator Awards and a 2020 Telly Award

    WASHINGTON, D.C. – SRB Communications won two International Communicator Awards of Excellence for its work on Pepco’s Annual ZooLights Campaign and the DC Water Hydrate DC Branding Campaign. Judges of the 26th Annual Communicator Awards received more than 6,000 entries from across the U.S. and around the world. The agency also won a Silver International Telly Award for its work on the Alexandria City Public Schools High School Project Informational Video. The 40th Annual Telly Awards receives more than 12,000 entries from all 50 states and 5 continents.

    “I am extremely proud of our team. These awards are a tribute to their hard work and creativity,” says Dr. Sheila Brooks, founder, president and CEO of SRB Communications. “We are also proud and excited about the opportunity to create and execute an integrated marketing campaign with DC Water, a leader in the water utility industry.” The brand awareness campaign proved to educate local DC Water customers on the value of water.

    SRB Communications captured the Telly Award honor for our work with the Alexandria City Public Schools in the non-broadcast educational institution category.

    The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA). The Communicator Awards is the largest and most competitive international awards program honoring creative excellence. Entries were received from top ad agencies around the world, i.e., interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. The annual competition honors the best in advertising, corporate communications, public relations and brand identity work for print, video, interactive and audio.

    The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. 

    SRB Communications, LLC is an award-winning, full-service boutique advertising and marketing agency specializing in multicultural markets and content production. For 30 years, the agency has provided services to energy and utility companies, higher education institutions, transportation and government agencies, political campaigns, convention centers and sports arenas. The agency is headquartered in Washington, D.C. with satellite offices in Baltimore, Maryland and New York city.

    If you’re interested in helping to advance your business through the magic of digital marketing and video production, contact us today.

  • October 30, 2019

    SRB Celebrates National Women’s Small Business Month

    At SRB Communications, we recognize the fiercely talented women entrepreneurs who are paving the path for their peers.

    I’ve been an entrepreneur for 29 years. As we approach our 30th anniversary, I often marvel at the ways SRB Communications has grown in new business, strategic partnerships and retaining the absolute best marketing talent in town. I am also humbled at how entrepreneurship has brought me closer to other strong women business owners across generations – some who I’ve mentored and some who have mentored me. I am filled with gratitude when I think of the ways these women have impacted my life as an entrepreneur.

    This month, we celebrate National Women’s Small Business Month, which means it’s time to honor women-owned businesses everywhere, as well as the progress female entrepreneurs have made over the years. As I reflect on my years as an advocate of women entrepreneurs and the significance of this month, I am reminded of the strides women have made in business and entrepreneurship. According to the latest American Express State of Women-Owned Businesses Report, the growth of women-owned businesses continues at a rapid pace.

    As I honor other women entrepreneurs for their contributions to business, I am also humbled by the advances I’ve seen in my own business, SRB Communications, which was recently recognized by the National Minority Supplier Development Council (NMSDC). Last week, I attended the NMSDC Conference in Atlanta, Ga., where SRB Communications won the 2019 Supplier of the Year award. This was truly an honor because as much as I’ve accomplished throughout my career, the Supplier of the Year award is a testament to the hard work of the SRB team, both nationally and the local honor we received in 2018 from the CRMSDC to position us for the national win. I am proud to say that the staff of SRB Communications is 85% women. And as I continue to grow this business, it is crucial that I continue to invest in other women and diverse communities just as our Fortune 100 clients have invested in us.

    Every Monday morning at our weekly SRB staff meeting, we dedicate a portion of the time to an agenda item we call “Lessons Learned.” It’s a point of discussion for our team to share their wins, challenges and areas of opportunity learned from the campaigns we execute. In Atlanta last week, I started to think about the lessons I’ve learned growing a business in marketing and advertising, being an award-winning diverse supplier to some of the biggest utility companies in the mid-Atlantic region, government and transportation agencies, higher education institutions, and leading a team of marketing experts that is also representative of today’s diverse America.

    Here are three of my biggest lessons learned:

    Lesson 1: Build your board of advisors.

    You can learn from your own experience, but it’s better to learn from other people’s experience, especially when those same people have achieved success in the same field as you and other fields. Turn to these women and men for advice on how to run your business. A board of advisors can advise you on your finances and human resources, but also offer strategies to marketing the business and growth in areas you may not be proficient in.

    Lesson 2: Trust and invest in your people.

    As an entrepreneur it’s easy to take on all of the responsibilities required to run your business — though it’s not easy to manage them all. Your team is your biggest asset and a great representation of the work you do. Choose people who not only are good at doing the work but are also a good cultural fit. And make sure you feel empowered to delegate the work, as necessary. You hired them for a reason. Trust they will be able to do their jobs.

    Lesson 3: Embrace new technologies.

    Smart business owners should take advantage of new tools to help manage their business. For instance, digital marketing tools like social media, newsletters and blog writing is a great way to grow your customer base, network with other business owners and helps you lean into the way people are communicating these days.

    Do you have other resource suggestions for women business owners? Which resources have been the most beneficial to you? Let us know in the comment section below.

  • October 16, 2019

    SRB Communications Wins 2019 Supplier of the Year Award from the National Minority Supplier Development Council (NMSDC)

    Washington, D.C. October 15, 2019 – SRB Communications received the 2019 Supplier of the Year Award in the Class II category ($1 million to $10 million in revenue) from the National Minority Supplier Development Council (NMSDC). This award recognizes outstanding minority business enterprises (MBEs) for their business growth and development, operational success, support of other minority businesses, and active participation in the community.

    SRB Communications was nominated for the award by Pepco Holdings – an Exelon company, and one of the agency’s Fortune 100 corporate clients since 1996. Currently, SRB Communications serves as the multicultural agency of record for the utility, serving the Washington, D.C. region, southern New Jersey and Delaware. The agency currently has had several multi-year contracts with the utility over the years including providing communications and community outreach work for a multi-year infrastructure project that will modernize the energy grid in the District of Columbia and areas in the state of Maryland.

    The national awards event, which was held on October 14, 2019 at the Georgia World Congress Center in Atlanta, GA, recognizes minority entrepreneurs who have excelled in providing quality services and products to major corporations that have a strong commitment to supplier diversity. NMSDC has 23 affiliate regional offices. Each of the affiliate councils selected regional winners over the past year, totaling approximately 92 MBE businesses in the final four revenue categories.

    In 2018, SRB Communications was recognized as Supplier of the Year by the Capital Region Minority Supplier Development Council (CRMSDC). Only 16 of these regional award recipients rose to the national level across the four revenue categories of which SRB Communications was one of them. Ultimately, SRB Communications won the national title in the Class II category.

    SRB Communications is a full-service advertising, marketing and PR agency in Washington, D.C., with satellite offices in Baltimore and Manhattan, New York. The boutique agency specializes in multicultural markets, public relations, media relations, community outreach and broadcast production. We are storytellers who deliver integrated advertising solutions through all media channels. For more information visit www.srbcommunications.com.

  • March 5, 2019

    CEO, DR. SHEILA BROOKS, NOMINATED FOR NAACP IMAGE AWARD

    Washington, D.C., March 5, 2019 – Dr. Sheila Brooks, founder, president and CEO of SRB Communications – an advertising, marketing and PR agency based in Washington, D.C., was nominated for an NAACP Image Award in the Outstanding Literary Work category for “Debut Author.”

    Her book, “Lucile H. Bluford and the Kansas City Call: Activist Voice for Social Justice,” discusses the life and pioneering work of Lucile H. Bluford, an activist, editor and publisher during the civil rights and women’s rights movements, who is little known outside of the Midwest. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri-Columbia and details how that battle became the catalyst for her seven-decade career as a champion of racial and gender equality.

    While being an author is a new title for Brooks, being in the spotlight is something she is no stranger to. The award-winning journalist and entrepreneur is an advocate for minority, women and diversity issues and an expert in multicultural marketing and entrepreneurial education.

    “I cannot put into words how important this nomination is to me, especially with it being the 50th year of this esteemed ceremony,” said Brooks, “I want to offer my utmost gratitude to the NAACP for selecting me to be a nominee in the Debut Author category. I also want to congratulate the other nominees in my category! The nomination alone provides a fantastic platform to increase exposure for the inspiring story of my heroine, Ms. Bluford. And that alone is a ‘win’ for me.”

    The NAACP Image Awards is the preeminent multicultural awards show celebrating the accomplishments of people of color in the fields of television, music, literature and film, and also honors individuals or groups who promote social justice through creative endeavors. Each year, this all-star event is attended by many of the top names in the entertainment industry. The annual awards “live” show will be filmed in Los Angeles and airs on TV One on Saturday, March 30.

    “With TV One as our partner for the 50th Anniversary of the NAACP Image Awards, we are delighted to have a platform to showcase artists and individuals of color and celebrate their talents and contributions,” stated president and CEO of the NAACP Derrick Johnson.

    For more information on Dr. Sheila Brooks and her book, visit www.lucileblufordbook.com and for more information and updates on the awards ceremony, visit the official NAACP Image Awards website at www.naacpimageawards.net.