Knowing which platforms are best for a company or organization to advertise on depends on several factors and a hyper-focused understanding of your consumer. Who is your target audience? How old are they? Where do they live? What are their cultural experiences? These are just a handful of questions that can help shape what type of advertising your company needs.
For many, especially if you have the budget, a good mix of traditional (print, TV, radio, outdoor) advertising and digital and social media advertising is best. However, for some small businesses and non-profit organizations, those traditional mediums are not financially feasible. Luckily, in today’s ever-evolving marketing world, digital and social media ads are the most effective ways to reach most audiences.
Digital advertising allows companies to be nimble and try new things. You can test your ads and if they are not getting the traction you want, you can continue to swap them out in real-time until you find that sweet spot. For example, retargeting allows you to serve ads to your target audience no matter where they go online. It’s happened to you before; you’d been eyeing a new coffee pot on Amazon and then went to check sports scores on ESPN.com and you were served an ad of that same coffee pot you were just looking at. That is retargeting at work. This type of advertising is great not only because you can see who you are reaching, how many people are seeing your ad and clicking on your ad, but it is also a very cost-effective way to advertise.
Social media ads are another way to make a big impact with your advertising online without spending a ton of money. The best social media platforms to advertise on currently are:
Because of the ability to identify your target market so specifically with digital and social ads, advertisers can reach exactly who they want, where they want, and how often they want.
To learn more about cost-effective advertising strategies, reach out to us with any questions at any times. By using our advertising capabilities – traditional, digital or others – we can help your company deliver results. Learn more about our advertising and marketing services at SRB Communications.