We had the pleasure of attending the preview for “Lucid Motion”, the newest exhibition at Artechouse, an art museum dedicated to showcasing experiential and technology-driven works by local artists. This particular work, by Daito Manabe x Rhizomatiks Research, used light, music, next-level technology and dance to explore human motion.
Earlier this year, Artechouse also showcased an exhibit themed in honor of Washington, D.C.’s iconic Cherry Blossom Festival. The exhibit had multiple rooms that ranged from recorded imagery on the wall of an underground abode to 3D interactions that visitors could activate using the Artechouse app on mobile devices.Visitors could use the app to activate dancing people, a nutcracker marching or moving shapes over a drink through the lens of a mobile device.
Obviously, this venue is a great place for a family outing, date or a happy hour, or for marketers who are passionate about immersive experiences. We are moving beyond an era where you can simply share a message and hope people read it. Consumers are savvy, and with a world of options we are seeing a shift in decision-making that are rooted in people’s emotions. Experiential Marketing, tying people’s emotions to a service or product, has become the next big thing in marketing with a multitude of sponsorship opportunities for brands.
Who will be the first to take this leap of faith?