Baltimore Pro Bono Counseling Project WARMLine
- Integrated Paid Media Campaign (Digital and Social Media)
The Pro Bono Counseling Project is a nonprofit organization that helps Maryland residents in underserved communities receive mental health counseling at “no cost”. The digital marketing paid media campaign objectives were to build brand awareness in state of Maryland communities, increase calls to the Project’s hotline and build social media presence to boost engagement. SRB negotiated and placed media buys on traditional and digital platforms i.e., print. social media and digital display ads.
Simultaneously, we executed an earned media strategy. The campaign yielded a 50 percent increase in calls to the Project’s hotline, exceeding the target goal.