OUR AGENCY

SRB Communications is a fusion of creative talent. Our award-winning, full-service boutique agency specializes in multicultural markets. We are storytellers who deliver integrated advertising solutions through all media channels. For 29 years, we’ve provided services to Utility Companies, Higher Education Institutions, Infrastructure Organizations, Political Campaigns, Government, Convention Centers and Sports Arenas. We’re committed to expand your reach, frequency, ROI and overall happiness.

SRB Communications, LLC is committed to be the leading provider of multicultural advertising, marketing, outreach and public education campaigns. We have been at the forefront of advancing issues, shifting attitudes, and changing behavior to improve lives. Our pledge to excellence and quality service is reflected in the expertly crafted branding solutions, messaging and the commitment we make to our customers and ourselves.

SRB Communications, LLC will become the Mid-Atlantic region’s leading multicultural advertising and marketing communications agency, ensuring our clients achieve superior value in the digital economy. Our commitment to a culture of development, rewards and recognition create a cadre of high-performing stars who deliver unique value in the marketplace.

We reinforce our values everyday through our people, our brands, our innovative ideas and our performance.

  • Excellence. We relentlessly pursue excellence in everything we do, every day.

  • Passion. We are passionate about winning and about our brands, services and people, thereby delivering superior value to our customers.

  • Innovation. We are innovative in everything we do, from services to processes, satisfying real-life needs with unique ideas.

  • Integrity. We are open, honest and trustworthy in dealing with customers, coworkers, subcontractors, stakeholders and the communities we serve.

  • Diverse Team. We value the skills, strengths and perspectives of our diverse team, especially staff and subject matter experts.

CAPABILITIES

Our efficient and effective campaigns increase the awareness of our clients’ missions, whether it’s creating communications plans, brochures, buying and placing media, producing commercials or public service announcements, creating and producing videos or designing graphics for print or digital ads.

Specifically, we:

  • Develop and implement creative strategies for integrated advertising, marketing and communications, and issue advocacy campaigns
  • Utilize an integrated cross-channel approach (including print, television, radio, outdoor, digital and social media services) to heighten awareness of client’s products and services i.e. to multicultural audiences
  • Create consistent messages, positioning, branding, and advocacy efforts for desired exposure and outcomes for branding and for a diverse target segment
  • Negotiate, arrange, and contract radio or television talent, still photography, music, special effects, and all materials and services required for media campaigns
  • Integrate social media strategies and techniques
  • Evaluate and measure results

Under the leadership of Sheila Brooks, Ph.D., an award-winning former television newscaster and documentary producer, our team of professionals includes trained broadcast and print journalists, and advertising and communications professionals with the knowledge, experience and ability to deliver the depth of creative services that consistently exceed our clients’ expectations.

Our national network of media contacts extends across all platforms – including major newspapers, magazines and broadcast stations, including urban radio, TV and cable stations, community newspapers and digital outlets.

MEET THE SRB KEY STAFF

SRB Communications, #SRBProud
Sheila Brooks, Ph.D.
President, Founder and CEO
Sheila Brooks, Ph.D.
President, Founder and CEO

As a former television newscaster and executive producer, Dr. Brooks has been providing media and communications, community outreach, and multicultural advertising and marketing counsel to clients in the energy and utilities, higher education, and transportation industries, and issue advocacy and political campaigns for more than 40 years. Dr. Brooks is the lead strategist for the agency and an advocate for minority and women’s issues and small business. Dr. Brooks has worked with crisis communications over her 40-year career as a former newscaster and current entrepreneur and business owner. She brings great strategic advice and counsel to every campaign.

Ph.D., Communication, Culture and Media Studies, Howard University

M.A., Political Science, Howard University

B.A., Communications, University of Washington-Seattle(inducted in Alumni Hall of Fame)

SRBcommunications, SRB Communications, @SRBComm #SRBProud
Michaela Blanchard
Vice President of Marketing
Michaela Blanchard
Vice President of Marketing

Michaela contributes over 10 years of strategic business acumen and cross-platform brand development. Working alongside Dr. Brooks, she builds a consistent story for our brand, the team, and how we serve our clients. Managing the integral relationships of our partners to ensure the consistency and ROI for our top campaigns. She has a diverse background and extensive network from a long career at The Washington Post, a period of time in Commercial Real Estate leasing and development, and founding her own advertising and consulting agency, Grey Space.  She is actively engaged in the community on the Board of Rhode Island Avenue Main Streets, other national organizations, and enjoys social sports.

B. S., Business / Marketing, Towson University

Certificate in Advertising

SRB Communications, #SRBProud
Rodney A Brooks
Senior Writer and Editor
Rodney Brooks
Senior Writer and Editor

Since 2015, Rodney has led the writing team at the agency, developing messaging and content in traditional, social and digital platforms i.e. for our energy and utility, university and political clients. Previously, he worked for 30 years as Deputy Managing Editor/Personal Finance and retirement columnist for USA TODAY. As a former editor at USA TODAY, and a current mentor to a countless number of writers, Brooks knows the specific type of writing style that each generation responds to. Brooks has more than 40 years of writing, editing and journalism experience.

B. S., Communication Arts, Cornell University, Ithaca, N.Y.

Certificate in Financial Planning. Executive Program, Georgetown University

SRB Communications, #SRBProud
Amber Bentley
Marketing and PR Specialist
Amber Bentley
Marketing and PR Specialist

Amber coordinates all public relations, social and digital media, and community outreach and event management for the agency. She communicates regularly with media, pitching and placing stories. Her job is to continually seek ways to add value to the client-agency relationship, as well as the client-customer relationships. Amber is a tech-savvy millennial. With her public relations and outreach experience, she’s submersed in communities that your target audiences are a part of and will provide specific recommendations based on what her generation is interested in.

MBA, University of Maryland University College,  Expected 2019

B. A., Public Relations & Marketing,  Hampton University

SRB Communications #SRBProud
David Brigham
Production Specialist / Media Buyer
David Brigham
Production Specialist / Media Buyer

David is responsible for account coordination of the agency’s largest energy and university customers working to develop and execute media buys including strategic media planning, buying and placement across all types of media channels i.e. video, digital, audio, social media, print, outdoor, etc. He uses technology across media channels and social media platforms to create a cohesive digital and online presence for the agency and its clients. He is responsible for overseeing day-to-day operations including broadcast, video, event, and digital productions.

B. A., Film Production, Towson State University

OUR WORK

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