Catherine McClary is Senior Digital Marketing Manager at SRB Communications. McClary has more than 10 years’ experience in marketing operations, digital marketing, content marketing, email campaign automation and project management. She leads all digital and social media work at the agency, as she is experienced in planning, implementation and management of optimized branded content and marketing approaches to promote campaigns to generate leads. McClary is responsible for creating marketing campaigns in the digital landscape that convey brand message consistency, target audience exposure across various digital and traditional platforms, and produce effective results for our clients.
In her account management role, McClary develops trusted relationships with clients and partners and manages multiple accounts with optimal performance. She engages SEO and SEM strategy across the agency’s client and internal campaigns and websites. utilizing metrics to increase organic search volume, developing editorial content calendar and identifying content gaps. She is a brilliant and talented storyteller, translating brand value through content marketing tactics to reach new target audiences, generate leads and achieve successful and measurable results for clients.
McClary has worked for some this nation’s top brands e.g., AARP, United HealthGroup and Rosetta Stone and several leading advertising agencies. She has a Bachelor of Arts degree in Communications from Western Michigan University.