Amber Bentley, MBA
Amber L. Bentley is a passionate storyteller and business leader. Amber has a diverse background and expertise in brand development, public relations and community engagement.As Vice President of Marketing and Communications at SRB Communications, she serves as the second in command to the CEO, driving a broad range of marketing strategies across the agency’s account roster and helping to proactively serve client needs. In her role, she leads strategic planning and execution of integrated digital and traditional marketing campaigns that increase brand awareness, and manages vital client account relationships to ensure quality, reliability and ROI that drive quantifiable results.
Amber leads a team of account managers, digital specialists, creative wizards and masterful media buyers who create integrated marketing campaigns for some of this nation’s top energy and utilities and higher education brands, public health organizations, to name a few. She also creates and executes the corporate marketing strategy for the agency by directly engaging and managing the marketing team and translating the company’s business objectives into compelling marketing strategies that drive revenue.
In her role, she is responsible for ensuring client projects and internal agency teams properly function, keeping the campaign and project tasks on track, on budget and meeting deadlines. She develops the PR, media relations, digital and social media strategies for clients and partners, as well as for the agency. She has been key team member of the team for all communications and marketing initiatives for more than four years.
Amber has a diverse background and expertise in brand development, public relations and community engagement. Previously, she executed communications and public relations initiatives for the U.S. Department of State’s Bureau of Overseas Buildings Operations; sourcing, centralizing and magnifying content on behalf of the organization’s leadership team and its 250+ U.S. Embassies and Consulates overseas. Her creative and tactical approach, paired with her passion for the industry, leverages clients’ exposure, helps foster new relationships with desired target audiences, and produces measurable outcomes.
Amber holds a Master of Business Administration (MBA) from the University of Maryland Global Campus in Adelphi, MD. She holds a Bachelor of Arts in public relations with a minor in marketing from Hampton University in Hampton, VA.