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Case Study: Washington Suburban Sanitary Commission

CLIENT

Washington Suburban Sanitary Commission
(May 2012 – December 2016)

"Pee, Poop, Paper" Public Education Campaign

MARKETING CHALLENGE

The goal of the "Pee, Poop, Paper" cable TV campaign was to educate customers about what should and should not be flushed down the toilet, with the understanding that males are the greater offenders of flushing inappropriate materials.

STRATEGIC SOLUTION

The campaign reached residents in the WSSC audience demographic utilizing special programming such as CNN Tonight and Anderson Cooper 360 (programming that skews heavily toward the male audience). The campaign targeted Maryland customers in Montgomery and Prince George’s counties and delivered 2,608 TV ads with nearly 1 million impressions across both cable TV and digital platforms.

"Go Green" Public Education Campaign

MARKETING CHALLENGE

WSSC is among the ten largest water and wastewater utilities in the nation, serving more than 1.8 million customers in Prince George’s and Montgomery Counties, Maryland. SRB Communications created targeted advertising and media placement campaigns for the water company’s "Go Green" initiative, which encouraged customers to sign up for free online bill pay rather than paying their bills through the mail. This saved customers the cost of stamps and the time of mailing their bills through the mail, all while helping eliminate paper waste.

STRATEGIC SOLUTION

SRB Communications developed strategy and creative for the water company’s ongoing advertising and marketing campaigns. We recommended targeted media plans and approaches that leverage production of radio commercials for media buying and placement throughout the Washington, D.C. metropolitan area. Feedback from the client proved that our strategy was successful, as their online bill pay customer base increased tremendously.

"Can the Grease" Public Education Campaign

MARKETING CHALLENGE

During the holiday season, WSSC desired to educate the public about the importance of cooking safely with grease and how to dispose of it properly. WSSC wanted to get the message out that disposing grease down drains creates sewage back-ups in basements and sewer overflow in public waterways.

STRATEGIC SOLUTION

SRB Communications developed strategy and creative for the state of Maryland’s water company’s ongoing advertising and marketing campaigns. We recommended targeted media plans and approaches that leveraged production of radio commercials for media buying and placement throughout the Washington, D.C. metropolitan area.