Full-Service Advertising and Marketing Communications Agency
Celebrating 27 Years in Media and Communications

Case Study: U.S. Department of Justice

CLIENT

U.S. Department of Justice
Washington, DC

STRATEGY

Build awareness of the need and methods to ensure that limited-English-proficient persons have meaningful access to important federal and federally assisted programs.

DELIVERABLES

• Developed and implemented national integrated advertising and marketing campaign that informed and educated its target audiences - Recipients and Limited English Proficiency (LEP) beneficiaries of federal funding and community organizations

• Produced a 37-minute training video in five (5) languages (English, Spanish, Vietnamese, Chinese, and Korean)

• Wrote copy, designed and printed brochures in eleven (11) different languages. Fifty thousand (50,000) brochures were printed and distributed

• Duplicated DVD (8500 copies) and VHS (5000 copies) for distribution to DOJ’s target audience

RESULTS

Ensured implementation of language access requirements under Title VI of the Civil Rights Act of 1964 in a consistent and effective manner across government agencies.