Case Study: Howard University
January 2009 – September 2010
In response to the shifting economic and technological dynamics that are changing the shape of the communications industry across the country, Howard University’s president identified entrepreneurial studies as a critical objective to be met university-wide that offers students an alternative career choice. The dean of the School of Communications responded with an initiative to launch an entrepreneurial incubator as an entrepreneurial and experiential approach to learning.
SRB Communications generated an effective branding scheme around the University’s newly launched entrepreneurial center using newly designed marketing collateral, social media strategy and a promotional video targeting stakeholders including the Washington, DC metropolitan areas business leaders, corporations, business owners and students. The successful public awareness campaign resulted in increased funding from corporations and business owners for construction of a build-out of the center, development of the center’s curriculum, computers and other resources. SRB Communications developed field experience opportunities for top students who completed the semester long course at national minority and women business certification organizations.
SRB Communications also solidified a long-term partnership between the University and the nation’s premier women business research organization.